6 Do’s And Don’ts Of Email Marketing 

In a nutshell, email marketing refers to the process by which businesses send emails to their existing customer base and potential customers to encourage those recipients to engage in sales-related activities for your business to bring in more income.

It’s a type of digital marketing effort which is proven to be the most effective in today’s modern times. 

For your email marketing campaigns to be considered successful, they have to bring in more sales.

The recipients should take the suggested action conveyed in the email, such as visiting your website, subscribing to your offers, and purchasing your products.

Given the power of email marketing, once you start executing it, you should maximize its ability by getting it right consistently. 

If you’re planning to take the leap in engaging your brand through email marketing, you should read more here in this brief discussion on some of the dos and don’ts of email marketing. 

The Do’s 

Do Think About Growing Your List Regularly 

Two of the main objectives of email marketing are to drive more traffic to your website and to eventually increase your sales.

Ultimately, your email recipients shouldn’t only be centered to the same recipients over and over again. You have to expand and grow your list regularly, to widen your reach. 

So, make it a point to think about ways and exert more effort to grow your list constantly.

You can start by using a sign-up form which enables your website visitors to subscribe to updates.

A sign-up form is through a pop-up on your website, where your visitors can input non-confidential information like your complete name, birth date and e-mail address. 

Do Start With An Intriguing Statement 

When sending your email messages, you’ll want something that draws attention as soon as your email messages pop up on the receiver’s inbox, they should immediately feel drawn towards opening it.

Keep in mind that every word counts, and that subject line should be intriguing and enticing enough for it to be read. 

Here are a few examples of how this can be achieved: 

  • Keep your subject line short, but also concise
  • Make it personal, by using their name 
  • Use plain and simple language

Do Determine The Preferences Of Your Recipients

No matter how well-crafted your emails are, if they don’t meet the preferences of your recipients, then they’ll never be highly regarded.

Before you go full force with the creation of your marketing campaigns, start first by determining who it is you want to reach.

To this end, you can draft an email list that includes all those would-be customers who are interested in your products and services.

Determining the preferences of your recipients enables your team to tweak the tone and language of your email messages to make it well-suited for your target.

The Don’ts 

Don’t Send Over-Promotional Email Messages 

While email marketing is a part of a marketing plan, this doesn’t mean you have the leeway to make your email over-promotional.

When you do, your emails may be tagged as spam. Either two unpleasant results can be expected: 

  • One, that your email messages are going to the recipient’s spam folder, rarely opened and checked, as compared to the inbox 
  • Two, that your emails may make it to the recipients’ inbox, but because they’re over-promotional, your recipients may not even consider opening the messages. 

Don’t Ignore The Power Of Apps And Tools 

Like any other facet in business, technology has also paved the way for tools and software that’ll make email marketing easier and more straightforward.

Don’t neglect the power of those tools and software.

Email marketing doesn’t have to be a long, manual, and tedious process. By using the latest software, you can do it accurately and efficiently.

While email marketing may be quite affordable and reasonable, there’s a lot of work that goes into it to get it right.

In particular, the planning stage is a lot of work, especially when you don’t automate.

When you use an app or software in drafting an email, you may just be able to deliver results that are consistent and highly effective.

Don’t Make The Waiting Period Of Subscribers Too Long

Once you have subscribers sign up to your email notifications, don’t make the wait before they can receive their first welcome message too long.

Otherwise, they’re going to lose momentum and interest in your brand.

Keep the excitement up by sending them that welcome email right away. The icing on top of the cake? A little promo or discount code as a welcome gift won’t hurt, too.


While the list of dos and don’ts above isn’t too comprehensive, it’s more than enough to enable you to start this marketing effort.

Remember that email marketing isn’t just about drafting an email message at the last minute and sending it to your contacts list.

If you want it to deliver results, then there are certain metrics and parameters you have to follow.

Keep that goal in mind along with the information you’ve gathered above, as you start implementing your email marketing campaigns.