There’s no doubt that YouTube is a powerful platform. It’s the second most-used search engine in the world, according to Forbes, and it has over 2.6 billion active users each month.
Needless to say, that’s a lot of potential eyeballs for your brand.
But many business owners are hesitant to use YouTube as a marketing tool because they think they’re either too late or that YouTube is old news.
In this article, we’ll dispel that myth and show you how YouTube can still be a major player in your digital marketing strategy.
We’ll also provide a few tips on using video to advertise your brand, as well as information on using royalty-free music and SFX in your marketing videos. Let’s get started!
Advertising on YouTube is About to Explode
One of the main reasons that you should consider using YouTube as part of your digital marketing strategy is that advertising on the platform is ready to explode.
YouTube ad spending amounts were $482 million in the first quarter of 2022 alone, and that’s heavily expected to increase.
In 2021, YouTube’s global revenue topped nearly $29 billion, up 46% from 2020.
In addition, YouTube has been experimenting with new ad formats that will make it even easier for brands to get their message out in front of potential customers.
If you’re not advertising on YouTube yet, now is definitely the time to start!
YouTube Videos can Boost Conversions and Sales
Not only is advertising on YouTube about to take off, but using video, in general, can be a major boost to your conversions and sales.
According to HubSpot, including a video on a landing page can increase conversions by 80%.
And if that’s not sufficient enough to convince you, consider this: after watching a video, 64% of viewers are much more likely to buy a product online.
YouTube Is Great for SEO
Another reason to use YouTube as part of your digital marketing strategy is that it’s great for SEO.
YouTube is the second largest search engine in the world, so it’s a great way to get your product or service in front of potential customers who are already searching for what you have to offer.
And since YouTube videos often show up in Google search results (Google owns YouTube, of course), it’s a great way to increase your brand’s visibility on the world’s largest search engine.
Using YouTube as Your Primary Advertising Platform
Now that we’ve covered some of the reasons why you should be using YouTube as part of your own digital marketing strategy, let’s talk about how to actually use it.
One of the great things about YouTube is that it’s very versatile – you can use it to promote just about anything.
Whether you’re selling a product, service, or just want to build brand awareness, YouTube can help you reach your goals.
Here are a few ideas to help get you started:
- Use YouTube ads to target potential customers with focused precision
- Create informative videos that educate viewers about your product or service
- Use YouTube influencers to promote your brand to their huge audiences
- Use brand storytelling to connect with viewers on an emotional level
The possibilities are seemingly endless when it comes to using YouTube as part of your digital marketing strategy.
Just remember to be creative and always keep your target audience in mind.
You Can Use Video to Tell Your Brand’s Story
In addition to being a useful platform for advertising and SEO, YouTube is also an excellent way to tell your brand’s story.
Video is an extremely powerful medium that can help you connect with potential customers on a deeper level.
And since YouTube is so easy to use, it’s a great way to get started with video marketing, even if you’re not a professional videographer.
Using Royalty-Free Music in Your Videos
Another best practice we have for you is to use a royalty-free song in your videos. Royalty free music is a great way to add professional-sounding background music to your videos without having to worry about copyright infringement.
There are many websites that can offer you royalty-free music, so you’re sure to find something that fits the tone of your video.
Just be sure that you’ve read their terms and conditions before using any music in your videos.
SFX Can Enhance Your Videos
Finally, we recommend using SFX (sound effects) in your videos. SFX can help to set the mood and enhance the overall tone of your video.
They can also be used to add interest and variety, which can keep viewers engaged. Just be sure to use SFX sparingly, as too many can be distracting and take away from your message.
Another way to use SFX is in a short clip that introduces your company or brand. This is a fantastic way to make a lasting impression on potential customers.
You can also use them to highlight scene transitions or call attention to certain elements in your video.
The possibilities are pretty endless when it comes to using SFX, so get creative!
Resources for Royalty-Free Music and SFX (Sound Effects)
Luckily there exist many online resources for royalty-free music and sound effects.
We’ve found that it’s to your advantage to use a site that is both legitimate and reputable, such as Soundstripe, Premium Beat, or Epidemic Sound.
These sites offer high-quality music and SFX that can be used in your YouTube marketing videos without having to worry about copyright infringement.
Most charge a monthly subscription fee, and these cover any music licensing needed, so you can have unlimited access to all the music and SFX you’ll ever need to create an awesome stock music library.
The Bottom Line
YouTube is still a great resource for digital marketing even 17 years after its inception. It’s versatile, easy to use, and has a huge potential audience.
So if you’re not using YouTube as part of your digital marketing strategy, you’re really missing out. Make sure that you’re using it to your advantage by creating engaging videos that tell your brand’s story, using YouTube ads to target potential customers, and utilizing SFX and royalty-free music to enhance your videos.
And if you need a little assistance getting started, there are plenty of resources available online. So what are you waiting for?