In today’s era where you can find everything online, it has become imperative for businesses to step up and take their company to next level with digital marketing.
You need to implement digital marketing irrespective of your company size, target audience, or product. Right now, the only way to grow is to go digital and connect with a wider audience.
However, to reach the right set of demographics, you need to find out which digital marketing strategy works best for your business.
In this article, I’m sharing the top digital marketing strategies that can bring you success along with the tools to implement it the right way.
Top Digital Marketing Strategies and Tools For Your Business
SEO (Search Engine Optimization)
SEO is an integral part of digital marketing strategy. SEO practice consists of using keywords and phrases in your website that are relevant to your business.
Using such keywords and optimizing the content of your website helps you rank higher, thus making it easy for people to land on your website.
There are a lot of consumers searching for content similar to what you’re offering, and using the right keywords on your website can bring you more such traffic. Did you know that 80% of consumers do online product research?
In fact, 30% of searchers click on the first result and less than 10% of searchers advance to the second page of the search result.
Below SEO tools can help you scale your business.
SEMRush is a versatile and advanced platform that helps you in SEO optimization, social media, content, enables competitive research, and provides reporting.
SEMRush is one of the most famous suites for SEO and its customers’ list is quite exclusive, including Quora, HP, Philips, and eBay.
Having said that, SEMRush is also extremely helpful in generating backlink reports and compare them with competitor’s domain.
MOZ prides itself on providing SEO solutions for any kind of need.
Its features include site crawls, rank tracking audits, site audits, keyword research, backlink analysis, and much more!
Spyfu is yet another excellent search analysis tool. You can perform SEO research, keyword research, and have a domain overview.
Spyfu is best for doing keyword research and finding out the keywords your competitors are ranking for.
PPC is a form of auction-based digital marketing strategy where you bid on the keywords you want your ad to rank on. So, the next time someone uses the keywords bid by you, the ad will appear on the top of search results, even above the organic ranking.
While SEO helps you achieve a higher ranking over time, PPC is an affordable method for getting a quick boost and bringing more prospects to your website.
Still not sure whether PPC is right for your business?
Well, businesses earn $8 for every $1 spent on Google Ads.
PPC strategy works with a transactional intent therefore it usually has a higher conversion rate compared to other strategies.
Content marketing (aka inbound marketing) mainly helps you increase the brand presence and connect with the audience through powerful and informational content.
The content can be in form of videos, infographics, blogs, case studies, and eBooks. With high-quality content on your website, you’d be able to generate more traffic to your website and eventually convert them into customers.
Moreover, content marketing generates 54% more leads than traditional marketing.
This approach requires fewer efforts and delivers high results thus it’s highly beneficial for businesses.
Social Media Marketing
Considering that there are over 1.5 billion social media users across the globe, more and more companies have started taking up their brand to social media.
The main purpose of social media marketing is to spread brand awareness among other people and build a strong presence. Moreover, social media is also perfect for connecting with your consumers and solving their queries.
Email marketing campaigns are usually executed so that you can keep in touch with your leads, prospects, and existing customers.
Once you have captured the leads, you need to stay in constant touch with them by sending regular emails and newsletters of company update or any upcoming event.
Below are some amazing email marketing tools
From sending out scheduled emails to sending out surveys, Mailchimp offers it all. You can create your campaign, segment the audience and execute the perfect email marketing campaign with Mailchimp.
HubSpot Email Marketing
HubSpot email marketing tool enables you to create and send professional marketing emails with an easy drag-and-drop builder, for free. With HubSpot, you get to create various touch-points for your customers to deliver better.
With GetResponse, you can create and manage your email marketing campaigns with ease. Moreover, it also helps you track how many subscribers read your emails and how many unsubscribed. Moreover, you can also check how many emails were undelivered.
Voice Search Optimization
Voice search optimization is still new to many companies, but it has started to get noticed and people are getting curious about it. So, if you want to gain an edge over your competitors, it’s time to go ahead with voice search optimization.
In this strategy, you need to optimize your website’s content so that it gets recognized during a voice search. Nowadays, Millennials are using voice assistants such as Alexa and Siri to search for new products or services.
Therefore, if you want to appear in the snippet result, you have to optimize your website’s content as per voice recognition.
The onset of covid-19 and the overall shift in technology has made people more interested in watching visual content. Since they’re always switching back and forth between various platforms, video content can keep them engaged.
Video marketing improves conversion by 85%, thus it not only helps in spreading brand awareness but also grows your business.
Technology has vastly evolved in the last few years. From selling goods to providing services, everything can be accessed online. In fact, now even invoices for services rendered are being sent online without any hassle.
It has also brought a remarkable shift in our thought process and persona. Hence, at this point, digital marketing isn’t an option, it has become a need for businesses, only then they’ll be able to survive.