There are over 2,600 brand-name pharmaceutical manufacturing businesses in the United States, and that number is ever-growing. If you own a pharmaceutical business, you need to find a way to stand out so you can reach more clients.
With all of the available technology, it’s easier than ever to connect with people, but the stiff competition makes it difficult to get a leg up. How can you market your business and products in the tech age?
We’re here to talk about it. Read on to learn all about how pharmaceutical businesses can start reaching new clients today.
Identify Your Target Audience
Who are you trying to target with your marketing campaign? Too many businesses make the mistake of trying to target anyone and everyone, but this is actually a huge mistake. You’re casting too wide of a net, and while that might mean that you get more leads, a smaller percentage of those leads will be useful to you.
Are you targeting patients or doctors? If you’re targeting doctors, what types of doctors make the most sense to target? If you’re targeting patients, what age group are you focusing on?
Narrowing your focus and establishing a clear target audience will make it easier for you to establish goals and formulate a solid digital marketing plan.
Set SMART Goals
SMART goals are essential regardless of how you plan on marketing your business. But what does SMART stand for? There’s some variation in what each letter means, but in general, SMART stands for:
- Specific
- Measurable
- Actionable
- Realistic or relevant
- Time-based
SMART goals will help you narrow your focus and start tracking whether or not you’re actually achieving the results you’re hoping for. When your goals are too vague, it’s difficult to actually make any noticeable progress.
Additionally, by implementing pharma business development strategies with SMART goals, companies can ensure that they are making measurable progress toward their goals and staying ahead of the competition.
A non-smart goal sounds something like “We want to get more clients by the end of the year.” It’s obvious that you want more clients, but how are you getting them? How many more do you want?
To make the goal “smarter,” you’d change it to something like “We want to use a social media strategy to attract 15% more clients by the end of this fiscal quarter.” You can easily track that progress, it’s not too unrealistic (depending on your current situation), and it’s timely.
Establish a Social Media Presence
Do you use social media for your brand? There are many different types of digital marketing, and right now, social media marketing is one of the top players in the game.
Social media is essential when it comes to marketing in 2023. You want to establish a presence on at least one of the most popular social media platforms. But which one should you choose?
Analyze social media demographics to start choosing appropriate platforms. You also want to consider your own capabilities. You don’t want to overextend yourself by starting too many social media profiles at once.
Most high-quality and shareable content on your social media pages to attract potential clients and buyers. Remember that your social media profiles are extensions of your brand, so keep them professional.
Hire a Professional Marketing Company
If you don’t already have an in-house marketing team, you’re behind the times. Not everyone can justify having in-house marketers, however. If this sounds like you, consider working with a professional pharmaceutical marketing company instead. Marketing companies have created teams of experienced marketers, writers, and designers who are ready to start creating the perfect marketing strategy for your brand. It’s often more affordable to work with a marketing company than an in-house marketer, so this is a great option for any pharmaceutical business with tight margins.
Consider Promotional Items
We may be in the digital age, but that doesn’t mean that promotional items are out of fashion. People always love trinkets, and you can pair them with your digital marketing strategy for even more success.
While you’ll still be giving out promotional items the old-fashioned way by distributing them to medical professionals, you can also utilize your social media profile to do giveaways. Have followers interact with your posts or join your email list for a chance at winning promotional items.
This will help get the word out about your brand.
Aim for Transparency
In this day and age, many people find pharmaceutical companies untrustworthy. Because of this, you need to focus on transparency if you want to get more clients. But how do you do this?
On your social media platforms, answer questions from curious followers. Present “behind-the-scenes” views of what goes on at the company. Keep yourself open to new perspectives and don’t shy away from high-pressure conversations on the web.
It’s easy to delete comments and block users who are questioning your processes, and in some rare cases, this is the best move. Most of the time, however, you should create a culture of openness around your brand.
This will improve your reputation and help you gain new clients.
Make Sure Your Website Is Top-Notch
Your website should be excellent. Like your social media profiles, your website is an extension of your brand. You should treat it like a virtual storefront and make sure you’re proud to present it to potential customers.
It should be quick, responsive, and search-engine optimized. Potential clients and customers should have no problem finding any information about your company that they may look for.
A good, informative, and responsive website is going to be great for SEO (search engine optimization). This means that it will be more visible and show up higher in search engine results when someone inputs a relevant query.
In other words, a good website is a valuable marketing tool.
Help Your Pharmaceutical Business Can Reach More Clients This Year
Finding new clients for a pharmaceutical business isn’t always easy. With so much competition and so many different marketing options, it can seem overwhelming. These tips should help you get on the right track so you can get more high-quality leads and find more clients this year.
Are you in the market for more marketing tips and advice? Check out the rest of the blog for more help with growing your business.