We live in the age of the internet and it is no secret that the internet has changed the world forever. Social media is huge in the digital world and it has disrupted many industries.
Through social media, people are more connected and mobile devices have made it more convenient. TikTok is still the new kid on the block but that hasn’t stopped this platform from carving a name for itself amongst the giant social media apps.
TikTok is a platform for video content only and the app has cool built-in features that allow users to edit their videos to look very professional.
TikTok is most popular amongst younger individuals and businesses are now using the platform too. Let’s look at how and why TikTok has become the king of social media.
Easy to go viral
To go viral means to have a particular content rapidly spread across the internet and out of all the social media platforms available, it is by far the easiest to go viral on TikTok. The most famous TikTokers who have managed to go viral include:
- Charli D’Amelio
- Addison Rae
- Zach King
- Spencer Polanco Knight
- Bella Poarch
Going viral on TikTok is good because it exposes your account to a mass amount of people which results in more engagement and more followers. Gaining more followers on TikTok can mean a lot of work.
As the app gets older, it becomes as difficult to grow your following as it does on other social media platforms.
But luckily, you can buy TikTok followers via growth tools, such as TokUpgrade, which can help you get more followers and keep them engaged.
And when people engage with your content, TikTok pushes that content in front of more people on their For You Page. This is the biggest reason why people go viral on this app.
TikTok is fun, entertaining, and user-friendly which is why people love it so much. Once you open TikTok on your device it is so easy to get carried away and scroll until you forget about time.
TikTok truly reigns supreme, the videos are short-form, there is relevant music, hashtag challenges are common and it is very easy to go viral.
Short-form videos
TikTok is a video platform and the app uses short-form videos which is a video that is 2minutes and 30 seconds long. There is no set rule, videos can be any length as long as it does not exceed 2 minutes and 30 seconds.
Short-form videos are popular because people generally have a short attention span and this length is ideal to get your intention out effectively.
If a video is too long, the chances of people watching until the end is reduced because society has evolved to a point where people prefer bite-sized information, making short-form perfect to grab their attention and engage them with your content.
Fun fact: 5% of viewers stop watching a video after one minute and 60% of viewers stop after 2 minutes. These numbers demonstrate how short-form videos have a higher retention rate.
Relevant music
Before TikTok became the popular video social media app that we know and love today, it was a music app called Music.ly.
Music is a very important part of the TikTok platform, in fact, the app has made deals with labels and distributors to license music for the platform which results in artists receiving royalties when their music is used.
When you create a video on TikTok, you have the option to add music and many artists have started their careers and won major music awards such as grammy’s just from their music going viral on this platform. TikTok also exposes users to new music which makes this platform very popular.
Challenges
Hashtag challenges are very popular on TikTok and they are a trending activity that people record themselves doing on TikTok that goes viral.
Hashtags challenges can be anything from a dance routine to a certain song that everyone is doing to a recipe that everyone is trying. All you have to do is record yourself, add the correct hashtag to your caption and then post.
Hashtag challenges are a great way to build a community on TikTok and it is common for people across all different niches to participate in a hashtag challenge. Apart from building a community, hashtag challenges are fun which is why people participate in them.
This definitely makes the TikTok experience unique.