Attracting the right staff can be a struggle, but it is important because your choice of staff can make or break your business.
So how do you attract the right workers?
First, you need to look at your business through the eyes of a potential candidate.
What impression are they getting of your business? This speaks directly to the quality of applicants that you receive.
Think about the reputation that your business has; are you known for hiring and firing or developing and progressing your staff.
Cultivate a good reputation, ensure that others talk about you positively.
Forge good relationships with others in the industry; candidates network to check out businesses before they apply.
Curate your internet presence; being internet savvy is not optional anymore.
Building a website is the minimum requirement; ideally, you should have a social media presence too.
Upload some photos of your business and the team to give candidates a better idea of who they would be working for and with.
Take the time to develop quality job adverts; they will directly impact the quantity and quality of the applicants.
Sell your business to candidates. Include all the necessary details of the job, from a description to salary to housing to travel links if applicable.
Read your advert from the perspective of the applicants; would you want to apply?
Widen the Net
Don’t limit yourself to local candidates.
Consider catching a wider net and offering the job out to international applicants.
Work from home roles have increased in popularity in recent years, but this isn’t the only option for attracting international workers.
Some industries offer housing as part of their roles too.
Take the Farming industry as an example; employers tend to offer housing as part of the package.
Remember to make sure that you are legally compliant by securing the correct farmer visa for the USA.
Check out Farmer Law PC for all the information you need to secure the right visas for your staff
Look at your business through the eyes of a first-time visitor.
Would you find it welcoming?
Is it clean, tidy and presentable?
You need to ensure that the first impression applicants get is a good one.
An interview is not just your chance to assess the candidates, but it is also their chance to assess you and the business too.
Do your research to see what other employers are offering for similar roles. Be competitive with your salary offerings to attract the best talent.
Think about the other incentives that you offer too, like time off, bonuses, profit shares or flexible working hours.
Ask your current staff what incentives they appreciate and showcase them to candidates.
Training & Development
Be clear on how you develop members of your team and help them to progress.
Career progression is important to a lot of employees today; show them how your business plans to invest in their skills and their career in general.
Doing your best to attract the right staff is incredibly important.
Use the above advice to ensure that you are doing everything you can to entice workers to your business.