How to Build an Online Marketplace: 7 Steps of Creating a Marketplace Website

Are you curious to know how to make a marketplace website? Then you are at the right place. 

Creating a marketplace is a difficult task. To learn how to build a marketplace website, define what a marketplace is.

The marketplace is a platform for online marketing. Every online marketplace development company follow the latest industry trends to build custom platforms for buying and selling products online. 

Sellers benefit from a great platform to market their brand, and buyers benefit from having all of their necessities in one place.

Building a Marketplace: Is the Idea Commercially Viable?

A website that aggregates product or service offerings from various sellers is known as an online marketplace.

Customers may not notice the distinction, but the required eCommerce solution and business management logic will be completely distinct.

Digital marketing can be perplexing and challenging to understand.

While best practices remain relatively constant, the ways to market your business online change so frequently that this can be challenging to keep up with.

However, to reach the right demographics, you must first determine which digital marketing tools are most effective for your company.

How to create a marketplace website

How do you build a marketplace website that will benefit you and make you a lot of money? As mentioned below are the eight steps you should take to build a marketplace website:

What Is Your Idea?

Every product begins with an idea. The marketplace is no different. First, consider what you want to create, what type of marketplace you require, what features you should include, etc.

Because you know what kind of result you want, it will be easier to customize the entire process while creating your product.

Go-To-Market Strategy

Businesses use a Go-to-market strategy to communicate their value proposition to their target audience, gain a competitive advantage, and sell a product or service.

This technique is frequently used when launching a new product that no one has ever heard of.

Many blogs and studies provide information on obsolete methods that are no longer effective. We recommend using a go-to-market strategy when creating an online marketplace, as this technique will help you create a successful product.

What questions should you ask before launching a GTM strategy?

  • Who are you designing this product for?
  • Why is this product being offered?
  • Who is the purchaser?

To put this strategy into action, you must go through several stages:

  • Product fit and business case
  • Market planning
  • Pricing policy
  • Marketing strategy
  • The customer’s journey
  • Roadmap
  • KPIs

Project Plan and Budget

The next step in building a marketplace website is planning and budgeting for the project.

You must describe each step and process. A well-thought-out strategy is always the key to success.

It is also critical to understand how much money you will require to complete the project and for each step in creating a marketplace online.

If you skip this step, you will always be at a disadvantage and may waste time and money.

The following processes are typically included in a project plan:

  • Identifying the primary goal (why are you creating a product)
  • Hiring the specialists you require or the entire team
  • Business evaluation
  • Functionality definition and prioritization
  • MVP creation and development
  • Testing
  • Final release and bug fixes

Software & Design

Following that, you should write down the specifications for your product.

The team working on your products must understand what you want, what features you require in the marketplace, what design you prefer, etc.

The design criteria (specifications) document usually includes the following items:

  • Detailed project overview
  • Primary requirements and objectives
  • The intended audience
  • Functional specifications and desired feature set
  • Aesthetic considerations
  • Details that aren’t functional
  • Recommendations and restrictions
  • Questions

Hire the Team

The following step is to find and hire a team for your project. You must take this issue seriously because choosing the wrong specialists can lead to project failure.

When hiring a design and development team, thoroughly examine the specialists’ portfolios, reviews, project results, etc.

MVP Design & Development

You can begin MVP design and development once you have hired the specialists you require for your project.

Gathering information via MVP is much less expensive than developing a full-fledged product with a large set of functions.

MVP enables us to reduce costs and risks while eventually developing a business idea that works.

The MVP design and development process includes the following stages:

  • Product discovery 
  • choosing the main functionality and features for your MVP product
  • defining your target audience
  • UX design
  • user flow creation
  • prototyping
  • UX testing
  • UI design;
  • frontend development
  • launch

MVP excels at error prevention in all areas. It will assist you in engaging people, understanding the product’s strengths and weaknesses, and increasing the likelihood of future success.

The main goal of the Launch project was to create a UX/UI design from scratch and build the business logic.

We created high-level desktop wireframes for users based on the client’s market/competitor research details and feedback from the target audience.

Following the client’s approval of the wireframes, we began the UI design process with a mobile-first approach to maximize the responsive design.

Our designers improved and supplemented the web application accordingly.


Following the creation of the MVP, the product must be thoroughly tested. Errors must be identified and corrected if they exist.

Setting KPIs is also essential. KPIs permit you to measure the company’s overall performance, individual departments, and directly employees, and motivate employees to achieve the desired results.

Building a full-fledged product

You can begin developing a full-fledged product after testing your idea with an MVP, receiving user feedback, and determining what needs to be fixed in the product.

Of course, you’ll need more time and money for this and an excellent team of specialists, resources, and so on.

Creating a full-fledged product with an MVP in hand, on the other hand, is much easier than starting from scratch.


Online marketplaces are most likely the retail industry’s future. According to Statista, the most crucial benefit of marketplaces for businesses is the chance to achieve customers where they prefer to buy.

While this is true, marketplaces also serve another vital purpose.

When the internet becomes the only way to reach customers, such as during the 2020 coronavirus pandemic, a marketplace platform could be critical for protecting your retail operation.

It is possible to create a custom online marketplace platform with the right marketplace development company that will protect your business in any crisis.