Video content is booming in 2020. It’s engaging and a lot more effective than images. Therefore, setting up a video for a Facebook cover in 2020 is something that will make your Facebook business page glow. 

If you are looking to showcase your business and your brand in the best way possible, using a Facebook cover video is a great way to accomplish just that. 

Can You Actually Make Facebook Cover Videos? 

Not all Facebook pages are eligible to have a video for a cover. First of all, this is not possible on a personal account, or in a group. Facebook cover videos are the feature reserved only for business pages, therefore you need just that. 

How to Set it Up? 

Obviously, you are going to need a video. Luckily for you, it’s pretty easy to create and edit videos nowadays. If you are looking to make your page super professional, you might want to consider hiring professionals to take care of the filming. 

If, however, you are looking to create something simple for starters, all you need is a phone that can record (pretty much any phone these days) and computer to edit the video. 

You are free to create a video using your equipment; however, you are not limited to that. You can get a lot of stock footage from different websites. For example: 

and many more! 

Of course, your video shouldn’t be audio-free, since nothing engaging involves deafening silence. Again, you are free to use royalty-free music, but our recommendation goes to hiring a professional voice over artist. 

Here’s a great guide on finding a voiceover artist for your video.

The last piece is obviously your editing software. This part can be tricky, and then again, if you don’t feel like you are up to the task, hiring a professional from Upwork who can do this for you might save you a lot of time and headaches. Editing a video and making it look good is not an easy task, but if you are keen on pursuing this skill, I advise using Adobe Premiere and Adobe After Effects. 

Here’s a great list of best video editing software on the market right now. A list worth looking at. 

Specifics You Need to Know

There is quite a bit of info you will need to be equipped with before you dive into making the Facebook cover video. Here’s a bunch of specifics prepared for you to take on this challenge: 

  • Video length – A maximum of 90 seconds to capture your audience’s attention, with a minimum of 20 seconds.
  • Text centered – A great tip a lot of people forget about. Making your text centered makes a whole world of difference. 
  • Facebook cover video size is 828px by 315px, while a minimum cover video size is 820px by 312px. 
  • Facebook crops – Facebook will crop your video size if it’s larger than recommended. 
  • Reposition – You will have an opportunity to drag and drop your video to position it correctly. 
  • Video resolution must be 1080p to be used as a cover. 

How to Add Your Cover Video to Facebook

Probably, the easiest part of this entire process. Once the video is fully created, edited and brought to perfection, it’s time to add it to the website. 

You should know that the feature of adding Facebook cover videos is not supported on mobile devices, so you will need to use your desktop PC. 

Once you are on your Facebook Page, click on “Change Cover”, and then select “Upload Photo/Video” from the menu. 

Select and upload your video in minutes. 

Repositioning

Once the video is uploaded, you’ll have a chance to position your video. Facebook will likely cut out a part of your Facebook video’s height, so you want to keep your text centralized. Make sure that you also reposition your video, so the center is actually in its place. Easy drag and drop options are available for you to successfully do this. 

Choosing a Thumbnail

As with any video out there, you have a choice to choose a thumbnail for it. You will get a great selection of your frames to choose from, so make sure you go for something captivating and accurate. 

Once you have decided on your thumbnail, click Publish.

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