In the digital space, there is a surplus of personal brands and commercial offers, so the presence of a quality product no longer guarantees high sales and attention from a large number of customers.
Now, the one who uses strong marketing strategies and can declare himself to as many people as possible, wins.
As a result, the average specialist who knows how to promote himself will earn times more than a professional who has a weak marketing strategy.
In this article, we will consider the tools for promotion on Instagram, which will allow your business to quickly scale and grow.
Increase The Profile Involvement
Creating the initial profile involvement is the hardest part of profile development.
Every year the competition gains new momentum and it becomes more difficult for young accounts to get out of the shadow of their competitors and take top positions.
That’s why many people delegate this task to professionals and quickly buy real Instagram likes, comments, followers, and other involvement metrics.
This marketing step allows you to create a strong online positioning and form a trusted first impression.
As a result, people perceive your content as demanded, your brand as authoritative, and convert to subscribers and customers faster.
According to statistics, popular profiles have a high user retention rate, so buying activity metrics can improve the effectiveness of subsequent advertising campaigns and increase the payback of the advertising budget.
Among the variety of proposals, it is important to be selective and trust the promotion task only to professionals in this field.
As a rule, such companies have many years of experience in the market, a large customer base, and provide quality activity, which does not contradict the algorithms of social networking.
Do a Mutual PR
One of the most effective free ways of Instagram promotion is mutual PR. It’s worth offering mutual PR to those accounts which are approximately equal to you in terms of involvement and with which you have the same target audience.
For example, a store of organic products can do PR with the fitness center account or a cafe of proper nutrition.
They are not direct competitors, but the target audience is very similar.
Before you look for a partner for PR, get your account in order.
It’s important to retain attention with good positioning, quality visual backgrounds, and meaningful content.
Content is a key tool for influencing and interacting with your target audience, so broadcast maximum value and give more than you expect from people.
Mutual PR can be done in the format of Instagram stories, writing expert posts for each other’s blogs, or with live broadcasts.
The most loyal audience comes to the live broadcasts, which are usually easier to convert into customers.
Before you do a live broadcast, make an announcement about your topic, focus on theses that touch on the key needs, pains, tasks of subscribers, as well as make a mini-presentation of the speaker with whom you will hold a live broadcast.
The most common method of mutual PR is the format of Stories.
To make people more likely to subscribe, prepare a lead magnet as a bonus.
This is free material that you give for subscribing: a checklist, a useful selection on your topic, video tutorials, etc.
Thus, you will attract exclusively the target audience, establish a closer connection with people, as well as influence with a trigger of mutual gratitude.
As a result, among the various proposals, people are more likely to make a choice in your favor.
Use The Reels Format
Today Reels is the best format for promotion as it has a strong recommendation section.
Compared to writing expert posts or conducting a quality live broadcast, this type of content is easier and faster to create.
It is not only a promotional tool but also a way to engage the audience.
This format allows you to create influential videos that accomplish several goals at once: warm-up audience interest, motivate people to dive deeper into your content, increase the communication with the audience, number of interactions, improve the profile statistics, stimulate to subscribe and make a purchase.
It is effective to attract the attention of people with interactive, engaging content such as life hacks, humor, motivation and then convert them into buyers with expert videos that reflect your competencies, skills, and marketability.
In order for the content to arouse interest and bring maximum results, it is important to understand the portrait of your target audience, its key fears, tasks, and pains.
Based on this information, it is worth generating content that will prevent objections, build trust, dispel doubts, etc.
When creating a video format, take care of a favorable context, this is everything that users read besides words: image, atmosphere, speech speed, intonation.
Evaluating people is not always rational, so inspire confidence on the level of feelings and position yourself as a confident person and expert in your niche.
For the effectiveness of your videos in Reels, use trending music and add themed hashtags. The ranking of Reels and getting into the recommendations is affected by the number of user reactions.
Therefore, at the early stages of promotion, many entrepreneurs buy Instagram likes, comments, views, stimulating promotion through social network algorithms.
To increase involvement, at the end of the video, provoke people to leave comments and make calls to action.
To sum up, promoting on Instagram is a project for the long term.
Therefore, approach the matter seriously: keep regularity in your actions, use a comprehensive approach, constantly monitor trends, and strengthen your strategy with new tactics.
As a result, you will turn Instagram into a valuable asset that will pay off with huge financial opportunities.