What is a Gateway? How do you use it to promote your business?
Here are eleven ideas to get you started with this powerful way to market your company’s products and services to customers on social media!
What is a Gateway?
If you have an online business and want to start accepting card payments from customers, you need to choose between a standalone payment gateway (also known as a merchant account) or gateway payment solution.
A Payment Gateway is one of several components in a typical e-commerce system that provides secure electronic transaction services for credit cards, debit cards, and other forms of electronic payment.
You can use payment gateways to accept all types of credit cards and debit cards through your website.
This will help increase sales because more people will be able to purchase your products without having to worry about paying with cash or check at checkout.
1) Use it in social media posts
Social media is, to say it bluntly, huge. This goes for social networks, but also for social commerce (i.e., shopping on social media).
A gateway payment will give you all sorts of options in terms of promoting your products or services on social media and making sure they can be purchased quickly and easily from there.
Also remember that you can use third-party services to help you sell stuff through Facebook, Twitter, Google+ and Pinterest—and then implement their payment solutions for accepting payments.
You should have several readymade posts about your own product or service, with links to those posts placed strategically within social media posts.
Don’t forget to share other people’s content, too!
2) Use It As A Call-To-Action
The one thing most websites have in common is an easy way to contact them.
With gateways, you can take things even further by adding links to purchase pages on your website that are only accessible if someone clicks Buy Now from within one of your social media posts.
You could also add buttons for people to share your content or follow you on Facebook and Twitter.
You’ll want to be careful not to spam people with too many calls-to-action, but including at least one is a great way to encourage engagement with your content.
3) Turn Your Gateway Into An Ebook
Use your gateway as an opportunity to create an ebook (if you don’t already have one), and maybe even offer it for free.
Ebooks provide imputed income, which is essentially income attributed to you through online materials, without actually having to sell anything.
Publishing something on Amazon and allowing people to download it—and leaving it on there—has real value that should be considered when assessing whether or not someone’s making money online.
4) Use It As An Avatar On Forums
Most payment gateways are available to users on different forums, chat sites and other online communities.
Using it as your avatar can help you stand out from the crowd and get your business noticed. You can also mention what your payment gateway is in forums and discussions to draw attention to your business.
Be sure to provide links to your website or product page so that people can learn more about what you do.
In addition, using an image of yourself on social media profiles such as Facebook and Twitter will let others know who they’re dealing with when making purchases through your website.
This can build trust among customers because they’ll be able to identify with you.
5) Use it in blog headlines
Using This can help encourage readers to click through.
And you know what they say: if you don’t ask, you don’t get. Include an enticing hook in your headline and see if it gets any clicks.
For example, How to Use a Gateway to Promote Your Business? is more likely to get people clicking than A Guide on How to Use a Gateway.
6) Put It In Video Thumbnails
Yes, using images of real people in video thumbnails does increase click-through rates, which is one reason you should have high-quality, eye-catching images in every video.
Videos with images also get more views and are shared more frequently—boosting awareness for any messages or branding you’re trying to drive home.
And if that wasn’t enough to convince you that putting faces on your videos is a good idea, consider these stats: 58% of U.S.
7) Add It To Email Signatures
By adding your website address or social media links to signatures of all email correspondences, you’re subtly reminding clients of your brand when they most likely have it fresh in their minds.
And don’t forget imputed income: If you aren’t currently receiving 1099s from clients, start collecting them! This is a great marketing opportunity.
The fact that a customer paid you $5,000 for 20 hours of work—for free—is information you can use in emails and on social media platforms.
8) Recommend Other Gateways In Your Niche On Social Media
When you’re first starting out, it can be hard to tell whether something is worth promoting.
So one way to get comfortable with promoting products is to find relevant products in your niche and recommend them on social media.
For example, if you’re an Amazon seller who focuses on baseballs, recommend sports products from other e-commerce sellers when someone asks you about something in a similar category.
9) Promote Relevant Conferences, Summits, And Events
Find events relevant to your business niche and attend as many as you can. Network with other attendees and speakers; that’s one of main reasons people attend these gatherings in person rather than online.
And don’t forget to sign up for post-event promotion mailing lists—that way, you can be notified when tickets go on sale for similar events.
Remember, following a popular conference hashtag is also another great way to use payment gateway for business promotion.
Pay stub generator is an easy way to get started with professional blogging and manage your finance.
10) Place It In Local Businesses
The best way to market your company is by providing incentives and services directly to customers that they will appreciate.
A gateway makes it easy for you to offer services such as installment payments and billing so that consumers can spread out their spending over time.
Consumers also like being able to make recurring payments, even if it’s just small amounts here and there, because it helps them budget more effectively.
Put a gateways in place if you want more foot traffic in your store or restaurant.
11) Add This Shortcode To The End Of Every Message You Send
Use a sales presentation to send potential customers an idea of what they’ll get when they sign up for your service, using the shortcode feature.
Your prospective customers will know exactly how much they’ll be saving with your service when compared to other services that don’t have these features!