With the internet working its magic in almost every facet of our lives, it is no surprise that many of us now choose to do our shopping online.
Whether it is visiting a retail store or doing the weekly food shop, you can now achieve both without leaving the comfort of your own home.
This means that websites need to update themselves to include an ecommerce platform.
An ecommerce software platform should allow the customer to browse items, add these to a cart and then purchase these goods with a checkout system.
If all three of these steps are possible, then you have a reliable ecommerce platform. So, is WooCommerce a good ecommerce platform?
What Is WooCommerce?
WooCommerce is an ecommerce platform that allows the user to customise their site to the specifications that they need.
This software is built using WordPress, which means that the platform is easy to navigate.
WordPress is used by most website builders; therefore, WooCommerce should be simple enough to use.
What’s more, WooCommerce aims to improve the customer ecommerce experience by including safer payments, tax monitoring and even advice on shipping.
So far, WooCommerce seems like a legitimate ecommerce platform. So, why should you use it over other providers?
Let’s look at some benefits of using WooCommerce.
Ease Of Use
When deciding whether or not something is good in its role, you must first evaluate both its strengths and weaknesses.
The first benefit of using WooCommerce as an ecommerce platform has already been mentioned.
This benefit just so happens to be how is easy it is to use.
There is no need to learn a new script writing technique, or even a new software programme. WooCommerce is a plug-in for WordPress, the easiest site building tool to use.
Therefore, WooCommerce can be picked up and used by anyone.
Furthermore, there are WooCommerce SEO consultants out there that can help anyone that is struggling.
Just log in to Neural Edge and raise any queries you have with their reliable customer support staff.
SEO Friendly
The next benefit of using WooCommerce is that it is SEO friendly. SEO is a marketing tool used by businesses to raise their sites ranking on google searches.
The more visible you are, the more likely it is that people will visit your site.
By running on WordPress, you will receive all of the SEO benefits previously established on this platform.
What’s more, WooCommerce is suited to receiving additional plug-ins.
This means that you can add more to the software to increase your SEO capabilities.
Security Benefits
There are still some people out there that abstain from using ecommerce because they are afraid of the security risks.
While every shopping site will do its best to ensure that your bank details are safe, perfect online security is never a guarantee.
However, a site that regularly updates its security protocols is far more likely to succeed in its efforts to combat cyber-crime.
These constant updates make it harder for hackers to break into the software, and they will be kicked out of the system the second these protocols start to upgrade themselves.
Thankfully, WooCommerce is always implementing these security updates to make sure that your personal information remains secure.
Plus, the developers of WooCommerce are always looking to innovate their security systems by working with experts in this field.
Thus they are able to future-proof their systems with the most up-to-date advice that is out there.
Versatility
Business is a broad term for anyone that sells a product for profitability. This product does not need to be physically manifested in the real world.
A lot of businesses offer services, such as consultations or ad space, that can’t be purchased at a brick and mortar store.
Many of us make the assumption that all online ecommerce is centred on retail goods when that simply isn’t the case.
You can buy anything online, whether that is a physical product or a digital one.
However, not all ecommerce platforms are built to sustain both. WooCommerce is different.
With this platform, you can buy and sell both physical and digital products; as well as online subscriptions, appointment based services and products that require membership fees.
This versatility makes WooCommerce the perfect software for any business that offers multiple services.
Data Focused
It is all well and good to set up an online store and walk away. However, many shoppers develop shopping patterns and favourite items that can be useful for your marketing.
WooCommerce is able to track this data and relay any analytics that can be used to further target specific customers.
For example, the software will notice if a customer regularly buys a product and will recommend similar products in the hopes that the customer finds these useful.
Therefore, this customer is more likely to buy more than they originally intended.
It isn’t just the customer that gets the most out of this data focused approach.
WooCommerce software can also provide you with sales information, customer insights and any product popularity.
This means that you are able to focus your efforts on the items that sell and remove any products that fail to make an impression.
Cons Of WooCommerce
Unfortunately, you can’t discuss the good elements of something without evaluating the negatives. WooCommerce is only specific to the WordPress software system.
This means that any other host that you prefer is unable to use WooCommerce. Therefore, you are limited in this respect.
What’s more, WooCommerce can come with some additional expenses.
The software itself is free to download and use, some additions will require a payment from the user.
These additional payments are optional, but you will only ever receive the optimum use out of WooCommerce with all of the extra content attached.
Conclusion
Most things in life come with a few negative aspects, and this is also true of the WooCommerce software.
However, when we weigh these negatives against all of the benefits listed above; we can clearly see that WooCommerce is a reliable ecommerce platform.
If reliability and security is what you are after, then WooCommerce is definitely an ecommerce platform that you should consider. But that’s just our opinion. Try it yourself to discover all that WooCommerce has to offer.