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Since the collective initiative of Google, Yandex, Microsoft, and Google in 2011, the SEO industry has created a standardized data structure supporting a list of properties and values known as SEO schema.  

Though still considered a hype, there remains a lot of questions and confusion on the role of structured data, what it is for, and how one can implement them into a website.

What is known, though, is that websites are better performing in terms of ranking when they have structured data. These are a set of information organized and structured in a particular manner.

From an SEO perspective, structured data helps search engines better understand a site because data are organized and tagged based on text groups containing relevant information. It is often easy to know how a website performs from the standpoint of the user. 

But on the other side of the spectrum, identifying which data should be organized and structured, and knowing how to go with the primary and complex processes falls on the precepts of which texts and keywords are essential. The complexities are further bounded by returning accurate results to your website users and their searches. 

Behind the scenes and part of a website’s development process, these codes tell the search engines how each data are organized on the page. They are essential queues telling the search engine crawler what information can searchers gather from each page of the website.

How to Implement Structured Data for SEO

Schema markup is a new form of optimization, providing powerful results. Though the SEO technique is already available, it still is relatively unused because of the complexities of the concepts and methods.

Being able to grasp its full potential and knowing how to implement the strategy into your website, conclusively proves to have positive effects on your website’s ranking.

  • Understand the concepts to a schema mark up. Semantic vocabulary or schema markup is a code embedded into your website to help search engines return users with a more informative search result. It incorporates the same techniques and data presentation used in rich snippets, additional elements that provide Google with information about your site. 
  • Know the importance of schema markup. Google and the other search engine has an intricate way of identifying your website’s data. There are a hundred of data types associated with their nature. The schema markup process uses the key elements itemscope and itemtype to specify what an item is.  
  • Learn the basics of schema markup.  Schema markup is composed of an HTML microdata format developed from the inter-industry collaboration. These prearranged code markers are the significant drivers telling search engines what it can do with your website’s information.  

More of the functions of SEO schema comes from understanding your website’s information. It includes telling the SE platform what your website’s data means and not just what it is saying. In all sense, schema markup was designed to help users generate information on what your site is.

  • Learn how to apply schema markup. Topping the SERP and increasing the click through rate are the primary goals for using SEO schema on your website. It is accomplished by doing the right protocol strategy approved by the Google search engine.
  1. Use Google’s Structured Data Markup Helper.
  2. Select the data type and content from the options you plan to markup.
  3. Tag the page or paste the article’s URL that you intend to markup. 
  4. Select and highlight the elements for markup. 
  5. Complete the process by creating the HTML. 
  6. Add the SEO schema markup to your website’s pages.
  7. Test run what the added markup will look like by using the Structured Data Testing Tool.  

Is Structured Data Right for You?

Structured data implementation is highly related to the kind of content your website provides. It entails understanding the goals of the materials found within your site to develop a good markup strategy.

One crucial facet of engaging this SEO schema into your website’s platform is to help search engines know who is who and what is what on the web. 

For example, a political candidate will have better leverage on the internet by adding an official or verified link to his campaign website and social media account. 

In turn, Google has a better way of identifying which belongs to which part of the web and how they relate to each other. The increasingly fruitful web results are part of what makes the internet tick too many users. 

Structured data provides value to the SERP with its imposing presentation of information.

Implementing Structured Data on Your Site

Better implementation of structured data comes with understanding how it improves your website’s performance.

Learning the different structured data types is part of the preliminary to an effective schema markup campaign. 

It would help you identify useful attributes and the properties that suits your website. And since the schema vocabulary is sophisticated, a complete understanding of their specific features will help you markup the essential characteristics to your website.

How to Identify Structured Data Opportunities

There are several ways of identifying where structured data has been added into your website. The critical question, though, is whether the right markup has been used for a particular keyword or key phrase.

The Structured Data Report found in the Google Search Console is one of the identifying containers of structured data and one of the first places to look. 

Additionally, Google recommends several proven techniques, including adding your markup to individual product pages, markup multiple entities individually, and being specific when choosing the type of schema you want to add to a page.

Structured data benefits your business by increasing your website’s visibility to your potential customers. The continued improvement of Google and other major search engine warrants an up-to-date website that offers enhanced and quick search results.

Amazon reviews can make or break your business. Nobody likes to face the consequences and impact of negative reviews. That’s why you need to know how to edit your negative Amazon reviews. 

If you take a look at any Amazon product listing, you are probably gonna see it has at least one negative review. 

Amazon is a huge marketplace that offers services like no other place on the entire world wide web. It has plenty of options for Amazon sellers and is widely contributing to sellers in their mission to optimize and run their businesses through Aamzon platform.

It also has a firm set of policies that you must oblige. Negative reviews could be a consideration for a suspension of your Amazon sellers account, therefore, you will to watch out for these and make sure you have a quick reaction. 

Also, negative reviews can drag your sales into the mud. Even one 1-star review can cost you a lot of sales, so you need to be prepared to take action. 

What Can You Do? 

First of all, start by analyzing the negative review that you got. What does it say? Where does it come from? Is it truthful, honest and accurate? 

Negative Amazon reviews can be a huge help as well. If you can see people complaining about the quality or functionality of your product, it might be a good time to do a quality control, and make sure you are actually producing something people are happy to purchase. 

However, sometimes your product may be perfect for a bunch of customers, but fail to please those who had different expectations. 

These are some of the things you can do to edit your Amazon reviews. 

Stop Panicking

Getting a negative amazon review is no reason to panic. Take a deep breath, relax and start reading the review. First things to look at are: 

  • Does this review come from a buyer or a competitor of mine? It’s not strange for competition to try and sunk your product, so be prepared for that to happen. 
  • Why is this buyer unsatisfied? 
  • Is there anything in the review that’s against Amazon’s Terms of Service? 

Report the Review to Amazon

There will be cases where buyers will be mentioning issues that are outside of your control like delayed shipping or box being worn out. Make sure you report these kind of reviews, and Amazon will happily remove them from your product listing. 

Also, any use of dirty words is against Amazon’s TOS, so you are free to report that as well, and you have a 100% chance of getting it removed. 

As mentioned earlier, competitors often leave bad reviews on your product listing to try and sink your product sales, and this is obviously against the rules.

The issue with this one is that it’s extremely hard to prove, unless you have some evidence, therefore removing such review has a low chance of succeeding. 

Most of the time, however, a review will actually be a buyer’s review, so let’s see what we can do about that. 

Contact the buyer

As Amazon doesn’t provide buyer’s personal information like their email, you will need to resort to third party apps and software that are built to extract this kind of info. This is not a 100% bulletproof method of finding an email and dealing with it, but there’s a chance you will be able to succeed at it anyway. 

If you contact the buyer, try to be positive, uplifting and help find out more on how you can help their experience with your product. Bribing them is against the rules, but Amazon sellers often take a chance to send another product for free as an apology to the customer, and ask them to consider replacing a 1-star negative reviews due to the fact it can damage your reputation. 

Often, people will realize that manufacturing mistakes happen, and if you do what’s in your power to remedy that, they will be happy to change their review. 

Deal With It Publically

Most people would think that ignoring the review is more effective than actually responding and dealing with it. But that only shows to other potential buyers that what the review says is true and you are avoiding it as you don’t have anything to say. 

If the review is truthful, try to remedy damage by apologizing, and promising to resolve the issue with the product, and that you are happy to send a replacement. 

Communication With Customers 101

There are a couple of tips we must share on how to communicate with customers, so you don’t get suspended or damage your reputation. 

  • Never try to insult or argue with the customer. Remember, customer is always right. 
  • Don’t force the customer to change the review. This will get you suspended really quickly. 
  • Don’t offer bribes or compensation to change the review. A lot of sellers send gifts of apologies, but that shouldn’t be seen as an incentive or you will be suspended. 
  • While dealing with a customer, be respectful, polite and friendly. 
  • As mentioned earlier, try to let customers know how important positive reviews are to your business. If they realize that consequences to your business are huge, they are likely to change their review or remove it. 

Here’s a great guide that will teach you everything about running an Amazon FBA business. 

I hope I have managed to help you better understand how to deal and remove negative Amazon reviews. 

It’s strange how many people set a goal of earning at least 50 dollars a day. 

It equals around $1500 a month, which is not a sum that most people could live off in first world countries. However, it’s a pretty good sum for people who are living in countries in development, so this is maybe why a lot of folks are interested in finding more about this topic. 

As you are exploring opportunities, you will realize that 50 dollars a day online is extremely doable and that after a while, it can snowball to a lot more.

Our today’s list will give you about 20 different methods and explain to you the entries of each method, the possibility to scale to a higher income and how feasible they are. Most of these won’t require a huge initial investment, if any, but will require effort and persistence. 

Success online doesn’t come easy, and as you may have guessed, there’s a lot to learn if you want to make money online. 

Freelancing

Do you have a skill that could be helpful to someone else? Chances are, you are good at something, and that’s exactly something someone else isn’t good at. This is your chance to sell your knowledge and your skill.

Skills that have been in high demand and that will probably stay that way are: 

  • Graphic design
  • Copywriting
  • Web development
  • Digital Marketing and SEO 

Unfortunately, if you don’t have any prior experience in these, there’s gonna be a learning curve that could keep you from making quick money online. 

Out of all these, the earliest success you can find is in copywriting – specifically content writing for different blogs, publications, affiliate websites or websites in general. 

If you are proficient in English, chances are it won’t take you long to figure out how to write well enough to be able to earn at least $50 a day. 

The usual starter rates for freelance writers are anywhere in between $0.01 per word up to $0.04 per word. Once you get more experienced, and/or niche down, you can charge significantly more. 

There are writers charging up to $1000 for a 2000-word piece. While that is possible, it’s not easy to achieve and shouldn’t be your aim when you are just starting out.

Other skills on the list require more learning and experience, so keep in mind that it may take you more time until you are able to reach your goal with those skills. 

YouTube Channel 

This is a perfect choice if you are a person who doesn’t have a problem getting in front of the camera and creating your own clips. 

However, you should know that’s not necessary. There are many youtube channels with millions of subscribers that are completely faceless. 

The gist of making money on YouTube is inside YouTube’s advertising program. Of course, it’s not limited to that as YouTube can also be considered as a place for you to advertise any product or a service. Therefore, you are in complete control of what products and services you can recommend and advertise, thus giving you an opportunity to boost your income significantly. 

If you are interested in starting a youtube channel, you must know that the emphasis needs to be put on creating quality content.

At the end, that’s the only thing it matters. There are rules you will need to follow, and you need to get yourself up to speed with what kind of content works on youtube, and what kind of content doesn’t work. 

Some niches attract more visitors, while some attract less. Some products are more eligible to be advertised on YouTube, some are not. 

If you are interested in reading a quality article on starting a YouTube channel, make sure you read this one. 

Taking Surveys

Probably the method that requires zero knowledge and skill. It’s the one method a lot of people search for when they get interested in earning money online. 

Given the fact that it doesn’t require having any specific skill, the opportunity to scale and earn a lot of money in the future is extremely limited. 

The good thing is the fact that most surveys don’t take long to complete, and that gives you a chance to easily generate up to 50 dollars a day. 

There are several survey sites you can try, and one of the few we recommend are: 

  • MySurvey
  • SurveyJunkie
  • InboxDollars

Signing up for more than one is recommended, as that gives you more opportunities and more surveys to take on a daily basis. 

Affiliate Marketing

This is one of the most shared and most recommended methods online on the topic of earning money. It is suited for pretty much everyone. 

There are many pros and cons to earning money through affiliate marketing. Most people decide to go down the route of starting a website, and then monetizing it through affiliate marketing. 

It’s a good method, since getting into affiliate marketing doesn’t require building out any product or service – all you have to do is advertise other people’s products and services while getting paid to do that. You will be directing traffic from your website to other people’s offers and when they purchase something, you will be receiving a commission. 

While it sounds simple, it’s not really that easy. Affiliate marketing requires patience, a lot of work but the possibility and an opportunity in affiliate marketing is a lot bigger than taking surveys every day. 

Why do people fail in affiliate marketing? 

It requires patience, hard work and perseverance for months or sometimes years, before you get anything back. But not only that, it requires you learning other skills like SEO, which is an often used strategy that helps you bring visitors to your website. 

The trick with affiliate marketing is not to give up. Even though it’s unlikely you will achieve this amount of success with your first affiliate marketing venture, but there are people making 6 figures a month – almost completely on autopilot. 

Sell Items Online

Another method that doesn’t require almost any knowledge or skill. Internet has given us all an opportunity to sell products to anyone on the planet. 

That’s why taking advantage of that opportunity is really easy. 

Earning $50 a day by selling items online could not be easier – all you have to do is find stuff you no longer use like clothes, antiques, electronics, jewelry etc. 

As you can see right away, this is not exactly the method that is consistent, isn’t it? What’s gonna happen once you sell off all of your old items? 

Well, guess what. You can find other stuff cheaply and then sell them online. As long as you keep getting in possession of items that you can resell at a higher price on a marketplace like Ebay, you can keep generating a decent income online. 

There are people who have turned this into a full time job. They go out and look for bargains. With the experience they are gaining every day, they are able to identify valuable items that are cheaper than their true value. 

Write eBooks

While it may sound unrealistic, it’s actually gotten to the point of being pretty easy to publish eBooks. If you are looking at a passive income, this could be a great opportunity. 

Do many people earn a lot with eBook writing? Definitely! Can you do it as well? For sure. 

There are self-published authors making a killing online, even though they are not proficient writers. 

The trick with creating eBooks is to create a lot of titles in the same niche and then cross-promote them. This way you can create a portfolio and build an audience. 

Rent Out a Room You’re Not Using

Websites like Airbnb have really simplified this process, and created a lot of opportunities for people who have a piece of property they are looking to rent out. 

If you have a spare room in your house that you never use, then you can actually earn 50 dollars a day or more by choosing to rent it out. 

This method is a bit different than the ones on this list since it involves a lot of work offline, like keeping the room clean, tidy and organized, as well as interacting with people who are planning to live there for a period of time. 

The key here is to make yourself approachable and friendly. People who have found the most success with renting properties are the ones who have high ratings, and the way to deserve them is to be super honest, set expectations and make your guests feel welcomed. 

Photography

This is a perfect choice for a passive income generation. There are plenty of stock photography websites that accept a wide variety of submissions. When someone decided to purchase some of your content (photos), you will get paid for your work. 

Sounds simple? It goddamn is! 

However, while it is simple, it may take time for you to build your portfolio of photography as well as find what works and what not. There are photos that have sold over a million copies! 

This is, of course, a rare occurrence and most photos never get downloaded more than several times, so being consistent in publishing photos and trying to identify what sells the best is crucial to your success. 

Also, it suffices to say that your photos must be of high quality and properly purposed towards a specific niche. 

Wrapping Up

This is about it for today’s post on earning at least 50 dollars a day online. I have presented you with a lot of opportunities which you should take advantage of if you are serious about making money online. 

While trying out different things may seem attractive, as well as diversifying your income, I would definitely advise you to stick with one method in the beginning and take it as far as you can. 

Once you fully stretch that one out, you can proceed and try another one, or take one of many opportunities that will open up for you once you get your feet wet. 

Good luck! 

How do you decide which piece of content to create? What’s your strategy in choosing the type of approach to implement with each piece of content? How do you make sure your content marketing strategy is a success?

If these questions keep you up at night, you’re in the right place. In today’s article, we’re going to discuss the one major factor that can provide all the answers and more: data. We’ll talk about the impact data has on content marketing strategies and why it’s crucial that you start using it today.

How does data fit with content marketing?

There’s no denying that marketers need the data provided by specialized platforms, such as Google Analytics (GA). However, most content creators fail to see its capabilities because they’re more inclined to believe that the creative side doesn’t mix well with the analytical side.

Furthermore, when marketers do use the platform, they don’t exploit its full potential. The data is mostly used to measure content effectiveness after it has been created, published, and promoted via a campaign. But the reports, graphs, and other tools offered by the platform can also be used to understand the type of content that should be created for a specific audience.

This means that, with the right data, you have the chance to create laser-focused content strategies that will deliver the expected results. 

Creating the best content strategy

There was a time when the idea of content strategy was foreign to both creators and marketers. For creators, the idea of documenting and planning their content ideas throughout a time interval based on data analysis was outrageous. Instead, they would rather base their content creation decisions on “gut instinct”, current trends, and what they thought the audience might like.

While being in constant contact with a certain audience and overall experience do factor in and add value, there’s no way of knowing which piece of content will bring the most traffic and engagement. Furthermore, without data, it’s difficult to know why the audience is reacting to a specific piece, so you can replicate the success.

Data helps creators focus on specific audiences, creating content that attracts and engages readers. Without it, most content is created with the intent of reaching the largest possible audience, which is never successful and leads to a waste of time and resources.  

So, a data-driven approach can have a powerful impact on the type of content you create, how you create it, and how you promote it. Among others, the right data will:

  • Pinpoint the target audience
  • Channel-specific preferences
  • Provide the possibility that a piece of content may attract sales
  • Indicate the most relevant topics to approach

But let’s take a closer look at how and why data is essential for the best content strategy:

Insight into your target audience

Analytics offer valuable insight into what your audience is thinking and how they feel about your content (expressed through metrics such as traffic, time on page, bounce rate, and so on). Furthermore, if you analyze the trends set by pre-existing customers, you get access to information such as location, age, profession, needs and wants, pain points, and more.

Once you get a hold of these data points, it’s easy to understand what the people consuming your content want and like. You can also learn where they hang out online and who they’re most likely to be influenced by.

Quick note: this information alone provides plenty of content ideas that are relevant to your audience. It also offers collaboration ideas by providing you with a list of influencers that may become your campaign supporters.

Another aspect you need to follow is social media effectiveness. GA can pinpoint the best channel to use by analyzing income traffic from social media and whether the audience is converting into customers.

The same goes for general traffic, where the data can tell you who is leaving your site and why, how many people are actually engaged by the content, and what people prefer doing when they visit your pages.

Making the right decisions

What would you do if you knew for sure which pages are less engaging for the audience? You would probably work on bringing them up to speed by comparing them with the successful pages and improving the content they deliver.

Well, a data-driven content marketing strategy can give you exactly that. By analyzing metrics such as time spent on page and setting conversion goals, GA lets you know the level of engagement generated by each page on your site.

The best advantage of using data to shape your content strategy stands in the fact that you know the impact of each decision you make. If you want to drop an underperforming social media channel in order to focus your efforts on the most engaging ones, you can do so without wondering ‘what if?’. On the other hand, if you want to boost engagement on a page that’s lagging, you will know the steps to take and in what order.

Data-driven content marketing is the best way to make sure you’re making the right decisions, without involving any guesswork or ‘gut feeling’.

One step further

GA can only offer a prescriptive analysis because it collects data based on past events. This means that you need to have a base of users or customers and existing content in order to receive insight. Once received, it’s your job to make predictions and try to understand what works.

But there are predictive platforms that can reduce the marketer’s or creator’s brain effort by forecasting future results. This means that platforms such as 40Nuggets and Parse.ly can help you know the content that is most likely to work even before you decide to write it.

Goal achievement and content marketing ROI

The main purpose of content marketing is to get people to spend time and/or money on your creation. If this doesn’t happen, the content doesn’t convert, and you don’t achieve your marketing goals. But how can you know the status of your goals?

Luckily, GA has an entire section dedicated to goal tracking that lets users know if the audience is engaged enough to take action.

As you know, goals can be anything from driving awareness to increasing sales, which means they can be quite tricky to define. Still, due to GA’s ingenuity, you have the possibility to not only define goals but also identify the steps a user needs to take in order to consider the goal completed. This way, you can easily identify bottleneck areas or steps that make the process more difficult.

Finally, all this work on understanding the audience, setting goals, and creating content that converts is for the final purpose of lifting ROI. And with the right kind of data, lifting ROI is nothing more than a repetitive process of planning, creating, measuring, and optimizing.

You plan and create your content based on data that comes from the market, you measure the results provided by the new content using the metrics we discussed, and then you optimize the process based on the results. This way, you have the chance to refine your content marketing strategy to a point where it becomes difficult to make mistakes.

If you’re looking to expand your business and want an advertising campaign that delivers, it’s time you looked at LinkedIn advertising.

On LinkedIn, you get access to customers on the world’s biggest business stage. Whether you’re looking to increase sales, build a brand, or attract more leads, LinkedIn is an ideal option for your business. Here’s why.

In 2017, LinkedIn announced that it had over 500 million registered users in 200 countries; it has a reported user goal of 3 billion users. Each month, there are 106 million unique users and 40% of users check LinkedIn daily.

That’s a lot of users at your fingertips, and they’re all there with a similar goal in mind – gaining access to business and career-related information. They aren’t looking for funny pictures of cats or videos of human stunts. They are there to read relevant information, so if you provide that information, they are also more likely to share it.

That means it’s the right time for you to add a LinkedIn advertising campaign to your online strategy. If you’re new to advertising, or you already have success on Facebook, Twitter or Google, we can help you with your LinkedIn ad campaign. So let’s take an in-depth look at how to set up LinkedIn ads.

Why LinkedIn Advertising

If you’re still debating whether to invest in LinkedIn advertising, here are a few more reasons.

If you’re looking for a B2B reach, LinkedIn is the perfect fit. Most of its users are there for business and networking, so you will be targeting professionals. LinkedIn gives you a quick and effective way to reach users in the business community.

LinkedIn also has a high conversion rate, in large part because its advertising allows for laser-focused targeting. You can also create different versions of an ad during a campaign and track which ad performs best. You can then eliminate low-performing ads, which in turn will improve conversion and help the return on your advertising investment.

Advertising Options

With LinkedIn, you have two options for advertising:

  • Use Campaign Manager for a self-serve solution to do several types of ads;
  • Use account-managed advertising, in which you partner with a dedicated LinkedIn team.

With Campaign Manager, you’re in charge. You set a budget, choose from options like clicks or impressions, and have the option to halt your ads at any time. Campaign Manager is an all-in-one platform that supports several advertising formats.

You can also opt for account-managed LinkedIn advertising. With this choice, a dedicated team works with you through the LinkedIn Marketing Partner Program. Through LinkedIn, you choose from a community of LinkedIn-approved technology and service providers. This will help you save time from doing the work yourself.

Types of Ads

LinkedIn offers a variety of advertising formats, with different advantages to each format.

Let’s take a quick look at each type of advertisement.

Sponsored Content: your posts will appear in users’ feeds with their other updates. This is a great option because it gives you the ability to expand your audience by advertising outside the followers you already have. It also reaches users on multiple types of devices. It appears directly in news feeds so it doesn’t look like an advertisement and it tends to get more attention and better results. You also get to establish your budget and choose from a cost-per-impression or cost-per-click.

Sponsored InMail: your content is delivered directly to your audiences’ LinkedIn mailboxes, making this a more personal message than other options. Messages will only be delivered when members are active on LinkedIn. This means you don’t have to worry about spam blockers or undelivered messages. However, this option is recommended for those businesses with higher advertising budgets, as it is a higher cost option.

Text Ads: your posts appear off to the side of the page. They are intended to drive customers to your site as a self-service, pay-per-click campaign. They are good for a business on a tight budget as you establish your budget and only pay for clicks or impressions. You can also target your audience.

Dynamic Ads: your ads are targeted to a specific audience using customer data. With this option, you select an audience to target based on skills and interests. Then a personalized message is created. Dynamic ads are a great option for growing your company’s follower count, as clients have the option to follow you with one click.

Display Ads: your ads are targeted to a preferred audience, with a guarantee that your message will reach them. You pre-purchase impressions and the ads appear on users’ pages in an unobtrusive way. This is good for raising brand awareness but is a more expensive option.

Video Ads: Your ads tell a story using video. The popularity in video has exploded for consumers and is now happening for B2B use.

How To Do It

Now that we’ve looked at the why and what of LinkedIn advertising, let’s get to the how. Let’s assume you’re managing your advertising campaign on your own and will be using Campaign Manager to set up, run and analyze the campaign.

Using Campaign Manager

To start, set up your account with Campaign Manager. This is where you will be managing your LinkedIn advertising. It has multiple features, such as:

  • A detailed breakdown of actions taken as a result of your campaign, including likes, shares, clicks, follows and comments.
  • Details on the demographics of the LinkedIn members who engage with your ads.
  • Visual reporting that displays data related to your search and filter settings, allowing for specific reporting.

Setting up an account is simple:

  • Sign in to your LinkedIn account.
  • Click the Work icon at the top of the homepage and choose Advertise.
  • Select Create ad.
  • Select which type of advertisement you want to run, with an option to choose Learn More to see a description and image for each advertisement type.
  • Choose and enter a new ad account name in the Account Name field. This name can be changed.
  • Select the currency to be used for billing.
  • If you want, choose to link a Company or Showcase page.

Note: You don’t have to link a Company page unless you choose a Sponsored Content campaign. It is recommended that you build a quality company page for those customers who want to learn more about your company.

Create Your Ads

Once you have an account set up in Campaign Manager, you can create and manage ad campaigns by choosing options such as Sponsored Content, Sponsored InMail, Text Ads, or a mix. Simply choose the Create Campaign button, choose your option, and create your ads.

Campaign Manager assists you in creating the advertisements, with lots of helpful tips to guide the way. You will be able to choose your target audience language, or select a call-to-action option, for instance, for Sponsored Content ads.

The next step is to specify your options for directing ads to the people you want to target, such as by location, job functions, company names, demographics, and other similar filters. You have the ability to save those choices to create a template that you can then use the next time you’re creating a campaign.

Next up is establishing your budget. There are options here such as cost-per-click, cost-per-impressions, and cost-per-send. With cost-per-send, you pay only for messages received for sponsored InMail ads. For cost-per-click and cost-per-impressions, you establish a limit for your daily spend as well as a bid price, which spells out the maximum you will pay per click or impression. You also select start and end dates for the campaign.

While doing the budget, be sure to include the option for conversion tracking by adding the Insight Tag. This will give you details on the people who interact with your ads. With this, you can track the user’s specific actions to measure such as installs, downloads, sign-ups, and purchases.

Measuring Success

Campaign Manager also provides metrics on numbers of impressions, clicks and spend for your campaign, as well as “social actions,” which shows you how members are interacting with the content. All this detail will help you measure and optimize your campaign.

Here’s a sample of the measurements you can track and evaluate to maximize your return on investment:

  • Number of clicks on links in your ad;
  • Number of impressions or times people saw your ad;
  • Click-through rate, or the number of clicks divided by the number of impressions;
  • Average engagement, or the total number of paid and free clicks divided by impressions. Engagements include social actions such as likes, comments, or shares;
  • Conversions, or the number of times someone took an action after clicking on or seeing your ad;
  • Conversion rate, or how often your ad results in a conversion on your website;
  • Cost per conversion, or spend on advertising divided by conversions;
  • Leads, or the number of leads generated by your ads.
  • Cost per lead or advertisement spends divided by leads.

Using this detail, you can analyze campaigns as they’re running and make adjustments. For instance, if you have one ad that has a low click-through rate, you may want to pause that campaign and devote more resources to the more successful campaign.

Final Thoughts

Now you know the basics of a LinkedIn advertising campaign, including the “why,” “what” and “how.”

Remember when creating a LinkedIn campaign, it’s important to follow best practices for engagement with customers on any platform. Tell people what’s in it for them, write personalized content, and use relevant images to enhance your advertisement.

Test your ads frequently by measuring what works best and replicating that formula, then use Campaign Manager to measure and improve the return on investment for your ad campaign.

With these tips in mind, your LinkedIn advertising campaign should be a success for your business.

When you start out with a new business, naturally you have high hopes for it. Who doesn’t want to become and authority within their industry? You know that it’s possible, but knowing how to go about it can be another matter entirely.

For most industries, there’s cut throat competition. The online world is buzzing, and whatever you’re doing, someone else is probably doing it too. So how do you elevate yourself to the lofty position of authority you crave? Even when people think they have an idea of how to become an authority, it often fails.

The point of building authority is to build trust in your business. Without trust, you don’t have much of a business anyway. It simply makes sense to aim for the top.

Here are a few pointers that should give you best chance of making your brand an authority:

Make yourself fully available on social media

One of the first things your customers will want to know is that you’re ready and waiting to interact with them. Your online presence should be prolific; your social media channels regularly active and your products and services easy to locate.

This applies in particular to Facebook. No entrepreneur should ever dream of setting out without a Facebook page for the business – it’s one of the first things your customers will seek out.

Know your target audience

You should first be fully aware of who your target audience is. This way, when you start to pay for advertising (and pay you must) you’ll be reaching the right people. Facebook has an effective advertising platform – when you know what you’re doing. Not everything must be paid for, however:

Create and interact with groups

You can create groups of your own that are relevant to your target audience, and post in other groups that share related content. The latter should be done in a strategic and ‘non-spammy’ way, of course; neither should it violate the terms of the groups. Group members consistently receive notifications, which doesn’t happen much via pages unless you pay.

Make sure you join in other discussions within the groups to get your face and knowledge noticed. Technically you’re doing admins a favour by responding on their behalf… provided your information isn’t controversial.

However you’re spreading your own content, make sure it is done consistently. The content must be highly relevant for your target audience, and delivered in an engaging way. Once that engagement comes your way, you have to be there to respond. This is how people begin to trust you.

Get your face known

The moment you put a face to a name, people start to feel that they know you. It’s a subconscious thing, but it does build trust. A photo won’t really cut it; video is the way. Nobody is saying it’s easy, and it might take practice before you feel confident.

Regardless, it’s entirely necessary. It’s all about the video these days, and if you’re not doing it, your customers will be engaging with someone who will. The good news is that once you have a following for your videos, people will be much more inclined to read your content.

If you’re not a natural public speaker, make a script or at least a few bullet points you can refer to. Use your current content as a guide if you don’t have too many fresh ideas. Don’t put notes on your desk as you’ll need to keep glancing down – that’s incredibly obvious to viewers. Place it on your screen if possible – that way you’ll appear to be looking at the camera and you should get to avoid watching your own (distracting) face.

Once you feel more confident, going live is even better. People love to engage in real time, and it speaks of a whole new level of confidence. From a marketing point of view, it’s a win-win. You don’t even need to pay for it.

Guest post on relevant websites

Today it’s all about being a guest. If you can get yourself invited into a current authority’s domain somehow, you’ll automatically be trusted by their audiences.  Connecting with popular bloggers and site owners and getting your content onto their channels will dramatically expand your reach.

How will you find these sites? Search ‘write for us’ plus your industry, and see what comes up. Lots of people welcome guest posts; after all it keeps their site content fresh with minimal effort. Obviously you’re going to have some competition, so make sure you have some high quality content available to demonstrate your worth. Before long, you should be receiving invitations.

Don’t forget to aim for podcasts and YouTube collaborations too. If you can get publicly interviewed, all the better.

A few more pointers

Other things to keep in mind are that it pays to be confident. You never want to come across as desperate; so no chasing, no spamming and no bartering. If you know your value, others will too.

What’s more, you should develop a unique and memorable communication style… one that helps people to recognise you. Coming across as confident, honest, straight-talking and highly informative is crucial.

Lastly, do what you say you’re going to do – in a timely manner. Exceed people’s expectations and you’re already one step ahead. Make sure you don’t do it too cheaply, either. If you value your time, products and services, so will everyone else. The same works in reverse.

That’s about it. Embrace these tactics, apply some consistency and discipline, and you’ll be well on your way to becoming the authority in your field.