The world of digital marketing can be confusing and difficult to navigate. While best practices remain relatively stable, the ways in which you can market your business online change so often that it can be hard to keep up with them.
That’s why it’s important to ensure that your digital marketing strategy is sound; if it’s not, you’re missing out on one of the most crucial aspects of competition.
Here are our top 10 digital marketing tips and tricks to help you stand out from the crowd!
1. Don’t be afraid to seek help
No matter how long you’ve had your digital marketing strategy in place, there will be those who have been doing it for longer.
That’s why there’s no shame at all in seeking help.
There are resources out there, such as this digital marketing blog, that gather many of the things you need to know about the process and help you to understand it.
These resources can take you from digital marketing beginner to online ad campaign pro, so make sure you’re not neglecting the help you could be getting.
2. Keep user experience at the forefront
The most important element of everything you do online is user experience.
You need to constantly keep in mind how the end user is going to access the content you’re creating.
How can you make it as accessible and intuitive for them as possible?
It should stand to reason that the better your user experience is, the more users you will attract and retain to your website or your blog.
Focusing on the user experience will result in better conversion later down the line.
3. Make your content useful
Think hard about the industry you’re in.
Are there any commonly-asked questions people often want to know the answers to?
If so, that’s what you should be addressing with your content. It’s no use simply creating content that serves your own purposes.
The content you make should answer common questions, provide tips and tricks for doing certain things, or help users to understand something.
Making useful content is the key to giving off an air of authority.
4. Automate as much as possible
In order to effect an efficient digital marketing strategy, you’ll have to micromanage a lot of elements. It’s a good idea to automate as much of this process as possible so you can focus on what really matters.
You should automate social media posts, blog post schedules, and anything else that’s more admin than creativity. This way, you can focus on the content itself rather than the arduous task of scheduling it and making sure it’s posted on time.
5. Create video content
Statistics show that if you include a video on your landing page, you can increase engagement and conversion by 80%.
It should go without saying, then, that video content is much better for engagement than text. If the subject of your content can conceivably be expressed through video, then you should consider doing this instead of writing a blog post.
You can also create videos and edit them using any online video editor for increasing engagement rate.
People generally much prefer to watch a demonstration than to read walls of text.
6. Maximise your SEO
SEO is the way in which search engines like Google and Bing prioritise and rank your page. Better SEO means your result will appear further up on search results, which in turn means more users will find you.
There are several ways to maximise your SEO; it’s not a simple task. Including relevant keywords in your content, keeping things short and snappy, and making sure not to use underhanded black hat SEO techniques can all stand you in good stead.
7. Use paid ad campaigns
Every major social media platform offers the chance to engage with paid advertising campaigns.
You should use these if your business has access to the funds. Using paid ads can significantly increase your exposure and help you to convert better. Make sure, though, that if you do opt for this method, you’re tailoring your campaigns to each platform. An Instagram campaign is going to look very different to one you might implement on TikTok, for example.
8. Implement responsive design
Mobile traffic accounts for a large portion of the way people interact with web content now. That’s why you need to make sure you’re designing your site so it can be easily accessed on mobile devices.
Smartphone and tablet users should find a responsive and intuitive experience if browsing your content on these platforms. If you don’t implement responsive design, you’ll find that you’re constantly ceding traffic and ground to better-prepared sites.
9. Be sure your website is up to date
Having an out of date website is one of the worst digital marketing sins you could commit.
Customers will land on your website, see that the information isn’t current, and potentially think that your business isn’t running anymore since you don’t keep your site updated.
That’s why you need to constantly comb the site for dead links, incorrect or outdated information, and anything else that might potentially put customers off. This can save you a lot of headaches in the digital marketing world.
10. Keep analytics in mind
There are a number of tools available online to help you track your analytics and see how your content is performing.
You should be making regular use of these tools to see what’s doing well and what you could improve on.
There’s a chance you may find that your content and site don’t perform as well with your chosen demographic as you’d imagined, but that another demographic is enjoying what you’re doing.
As you can imagine, this could significantly impact your sales strategy, so it’s important to keep checking analytics information.