Social media is one of the most popular ways that businesses and people communicate with each other.
There are plenty of options including Facebook, Twitter, TikTok, and Instagram.
They bring some different and some similar features that can be used to create and share content.
Instagram is one of the platforms that has taken advantage of this and many businesses and people have joined it for this.
Instagram has over 1 billion monthly active users and over 200 million businesses are on the app. Due to this access to so many people and businesses, many users want to thrive on it but this is not always easy.
It takes a good strategy to post the right content, at the right times and consistently to keep people engaged and grow your followers base.
Many people want to grow their followers on Instagram but they don’t know how to do it.
One of the best ways to grow your account on the platform quickly is by using a service such as Growthoid to attract more Instagram followers.
Another way to do that is to find a balance between posting content that will engage your followers and not spamming them with too much promotional material.
You also need to understand your audience well to know what content they would love to see so that it does not fall on deaf ears and blind eyes. If you want to learn what these strategies are, read on.
Determine Your Goal
If you do not plan your goals, you plan to fail. Goals are the targets you want to achieve.
This could be a specific number of followers in a specific period of time such as a month.
It also looks at how often you want to post, how much interaction you hope to get and how many people will visit your website through your page.
Your goals need to be SMART, Specific, Measurable, Achievable, Realistic, and Timely.
Besides setting goals, you will need to monitor them to make sure you are achieving them and if you are not, to make adjustments that will help you on your way.
Be Consistent – Post At Least Once Per Day
While you may not want to overwhelm your audience, you still need to maintain their interest in your page.
Content needs to be posted consistently.
This may be once or twice a day to keep your follower engaged. The Instagram algorithm favours posts that are more recent rather than older posts.
Consideration needs to be taken for the best time to post as well. Some of the suggested best times are Wednesday at 11am and Friday between 10am and 11am though you may have to take into account your followers’ personal preferences for time to post.
Insights are a helpful tool in determining what times work best for your target followers.
Respond to Comments, Questions, and Messages Promptly
Social media is meant to be social so beyond posting, most people want to connect and engage with others. Instagram provides several options for users to engage such as comments, likes, and direct messages.
It is important not just to respond but to do so in a timely manner, which will show that your business is available to cater to your customers’ needs. People love responsive businesses that do not take too long to attend to queries.
Use Analytics Tools to Measure the Growth of Your Page Over Time
Analytics tools help breakdown all the insights you need about your business.
They help you measure whether you are achieving your goals. They show how much engagement you are getting, what kind of content is receiving the most engagement, what times work best for posting, and other metrics.
There are several tools available such as Instagram Insights, Hootsuite Analytics and Creator Studio.
Understanding how your page is doing will help you know whether to maintain the way you are doing things or make adjustments to help you achieve the goals you set out to achieve.
Engage with Other Social Media Pages
You can follow, like, comment, and share content from other pages.
You can go as far as following back if the page seems helpful to yours.
The more engagement you have with other pages, the more likely they are to engage with you which can help promote your page not just to them but their followers as well. It works for them as well so it goes both ways.
Strategies will help your page grow on Instagram when used right. Some of the strategies you can use include using analytics tools, posting consistently, and responding to comments promptly.
This will help your page get the engagement you want and maybe, a couple of followers.