Is developing a great product\nor providing excellent customer service enough to stand out in a competitive\nbusiness landscape? <\/p>\n\n\n\n
No. <\/p>\n\n\n\n
Today, you must cultivate a relationship with your audience. You must address their problems and answer their questions whenever necessary. <\/p>\n\n\n\n
To be successful in today\u2019s ever-changing business environment, you must have a solid content marketing strategy.<\/a><\/p>\n\n\n\n With this, you can prove to your customers why and how they should purchase your products, and not those from competitors. <\/p>\n\n\n\n It’s through your content that you can expound more about what you have to offer. <\/p>\n\n\n\n Whether you\u2019re marketing for ordinary businesses or are looking for the most effective B2B marketing strategies<\/a>, having solid content marketing is always one of the most effective techniques to apply.<\/p>\n\n\n\n In this guide, you will discover five simple content marketing tips to stand out in a sea of competitors.<\/p>\n\n\n\n Creating content that your audience finds valuable and engaging will help you gain their attention, and eventually, their trust. <\/p>\n\n\n\n By creating or choosing the right content to produce and distribute, you can drive traffic, improve brand awareness, and boost sales. <\/p>\n\n\n\n Remember to choose topics that are relevant. Otherwise, they\u2019ll have no meaning to your current audience and even to your target market.<\/p>\n\n\n\n Here are a few ideas for your\nresearch endeavors:<\/p>\n\n\n\n Think of your audience\u2019s pain points, ones which you can address through your content. Then list all the topics you can think of. <\/p>\n\n\n\n From there, you can start researching on each topic. Check out its search volume, as well as its value. Data has an extreme value in this process, and that’s why we created a guide on the importance of data in content marketing<\/a>. <\/p>\n\n\n\n Let\u2019s use a specific example. Let\u2019s say you sell bicycles. There are several ways you can research and generate topics for your content:<\/p>\n\n\n\n Remember\nthese three simple steps when you\u2019re doing your research:<\/p>\n\n\n\n Having a clear, defined brand voice\nlets you stand out in highly saturated markets. It encourages consumers to pick\nyour business over the competition.<\/p>\n\n\n\n Here are a few questions to help you\ndetermine your brand voice:<\/p>\n\n\n\n Dollar Shave Club<\/a> was once a small startup that blew to epic proportions after they dropped their first marketing video<\/a>, which showcased their playful and witty personality. <\/p>\n\n\n\n Within 90 days of uploading their content, they racked up around 5 million views.<\/p>\n\n\n\n Great storytelling<\/a> was crucial to their success. <\/p>\n\n\n\n They also had more room to establish a well-defined voice as they took advantage of video content, which is now more popular than it was seven years ago. <\/p>\n\n\n\n What\u2019s more, they knew exactly how to reach out to their audience. <\/p>\n\n\n\n Your brand voice can change depending on your target audience, products, as well as your marketing tactics. <\/p>\n\n\n\n As your business continues to evolve, your brand voice can evolve with it. In an ever-changing landscape, you must be ready to reshape your brand whenever necessary. <\/p>\n\n\n\n Publishing high-value content won\u2019t be enough to keep your audience interested. <\/p>\n\n\n\n To retain their attention, you must nurture a relationship with your audience. <\/p>\n\n\n\n Take the time to reach out to the people who follow your brand, and engage them in discussions.<\/p>\n\n\n\n Here\u2019s what you need to do:<\/p>\n\n\n\n A simple way to keep content fresh and exciting is to promote user-generated content. Think of it as digital word-of-mouth marketing. <\/p>\n\n\n\n It\u2019s an excellent way to turn prospective consumers into paying customers. Better yet, it\u2019s free.<\/p>\n\n\n\n Sharing your consumers\u2019 experience\nwith your products or services on your online channels can influence the\npurchasing decisions of many prospects. In doing so, you can engage with your\naudience and make them feel appreciated and more connected to your brand.<\/p>\n\n\n\n Consumers trust user-generated\ncontent because it\u2019s authentic and credible. According to Photoslurp,<\/a> user-generated photos are five times\nmore likely to generate a conversion compared to professional content.<\/p>\n\n\n\n Here are other stats you might want\nto know about:<\/p>\n\n\n\n GoPro has arguably the best user-generated content marketing strategy today. For that reason, GoPro is one of the most recognizable brands around the world. <\/p>\n\n\n\n Using their audience\u2019s content for advertisement has allowed them to gain the attention of a generation that loves travel and values experiences over material possessions. <\/p>\n\n\n\n Always ask permission from other creators before using their content to promote your brand and your products. <\/p>\n\n\n\n Whether you run an online business or a traditional brick-and-mortar store, social media is critical to your business\u2019 success. <\/p>\n\n\n\n There\u2019s a ton of platforms out there, but only a few networks are vital to business. <\/p>\n\n\n\n The population on social media platforms are increasing by the day, so this is something you shouldn\u2019t take for granted. <\/p>\n\n\n\n Otherwise, you\u2019re losing a wide audience reach already at your fingertips. <\/p>\n\n\n\n There\u2019s a ton of platforms out there, but only a few networks are vital to business. Here are five of the most popular platforms today:<\/p>\n\n\n\n Here are other key tips for content marketing on Facebook:<\/p>\n\n\n\n While these social media platforms do have built-in analytics, it\u2019s even better to use more sophisticated tools like Pyramid Analytics to measure your content\u2019s impact and determine how you should improve. <\/p>\n\n\n\n That way, you can also study periodically whether or not the content marketing strategies you\u2019ve applied on each platform are effective.<\/p>\n\n\n\n Don\u2019t waste all the effort you\u2019ve made by having no audience you can engage with, especially when it\u2019s through your content that you can give out information about your products and services. <\/p>\n\n\n\n While content marketing is one of the most effective digital marketing strategies there is, it can still be a challenge to make it successful. <\/p>\n\n\n\n You need to do everything that you can to stand out, and these tips above are a great start.<\/p>\n","protected":false},"excerpt":{"rendered":" In this guide, you will discover five simple content marketing tips to stand out in a sea of competitors.<\/p>\n","protected":false},"author":1,"featured_media":1806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yst_prominent_words":[40,29,39,33,26,36,30,35,177,37,590,32,34,27,31,38,43,28],"_links":{"self":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts\/1801"}],"collection":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/comments?post=1801"}],"version-history":[{"count":0,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts\/1801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/media\/1806"}],"wp:attachment":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/media?parent=1801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/categories?post=1801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/tags?post=1801"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/yst_prominent_words?post=1801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Research High-Value Topics<\/strong><\/h2>\n\n\n\n
Establish a Unique Voice<\/h2>\n\n\n\n
Engage Your Audience<\/strong><\/h2>\n\n\n\n
Promote User-Generated Content<\/strong><\/h2>\n\n\n\n
Choose the Right Social Media Channels<\/strong><\/h2>\n\n\n\n
Final word<\/strong><\/h3>\n\n\n\n