If you have an eCommerce business, you\u2019re\nalways looking for ways to increase profits, maintain quality relationships\nwith your customers, and gain new customers. <\/p>\n\n\n\n
It can seem like a never-ending job, but there are ways to make it easier, and save time. Ecommerce marketing automation<\/a> continue to be easier to automate, saving you time and money.<\/p>\n\n\n\n And there are ways to do that without alienating customers.<\/p>\n\n\n\n After all, your customers are likely savvy enough that they\u2019re used to conducting business online, including via email. <\/p>\n\n\n\n Emails, newsletters and blog links are commonplace, and email marketing is now the way many of us conduct our shopping, gather our news, and get inspired. <\/p>\n\n\n\n This means bug implications for you and your eCommerce business<\/a>.<\/p>\n\n\n\n Automated workflows can help you achieve the\nfollowing:<\/p>\n\n\n\n So let\u2019s look at the 6 best marketing automation workflows<\/a> for eCommerce.<\/p>\n\n\n\n One of the easiest and most effective\nautomated workflows is a welcome email. It\u2019s essential that you have a\nsuccessful welcome email campaign.<\/p>\n\n\n\n Think about it.<\/p>\n\n\n\n When a customer signs up to receive an email,\nthey expect to receive it and are motivated to read it, so these emails are\nlikely to have the highest open rate.<\/p>\n\n\n\n Automate the process to send an email as soon as the customer signs up, providing them the information they need. <\/p>\n\n\n\n You\u2019ve now given yourself a compelling way to engage new customers and show value to them. <\/p>\n\n\n\n This will have an impact on ROI, as these emails are most likely to be clicked on and opened.<\/p>\n\n\n\n Important things to consider in your welcome\nemail campaign:<\/p>\n\n\n\n Automating an email following a purchase is\nanother powerful opportunity to connect with your customers<\/a>.<\/p>\n\n\n\n While many would think that a \u201cthank you for purchasing\u201d message is enough to include in such an email, this is an opportunity to connect more deeply with customers. <\/p>\n\n\n\n This is a chance to increase the lifetime value derived from that customer. <\/p>\n\n\n\n It\u2019s also a chance to showcase your brand and build loyalty. <\/p>\n\n\n\n Here are some additional messages to consider\nwhen you automate a post-purchase email:<\/p>\n\n\n\n Another easy and powerful automation is abandoned cart recovery<\/a>. <\/p>\n\n\n\n Here\u2019s how it works.<\/p>\n\n\n\n Let\u2019s say a customer visits your online store and places an item in the cart. <\/p>\n\n\n\n They leave the site before completing the purchase. <\/p>\n\n\n\n You automate a process by which they receive an email to remind them of the product and encourage them to return and purchase it.<\/p>\n\n\n\n After all, they\u2019ve already thought about\nmaking a purchase. They may have abandoned the cart for reasons completely\nunrelated to your product, like a distraction or a web crash. <\/p>\n\n\n\n In order to be successful, you\u2019ll need to gather the customer email early in the purchasing process. <\/p>\n\n\n\n The reminder email can be triggered at a set time frame, such as 24 hours, with another reminder several days later. <\/p>\n\n\n\n You can include photos and descriptions of the item. You can even consider a bonus discount if the purchase is completed in a set timeframe.<\/p>\n\n\n\n You can also think about highlighting special\naspects of your eCommerce store, such as:<\/p>\n\n\n\n Be sure to set up an automation<\/a> that lets you know if the customer has returned to the store, such as a thank you page that appears if they do make a purchase. <\/p>\n\n\n\n Then automate a process that sends another message if they don\u2019t visit the store and buy. <\/p>\n\n\n\n You can even consider running a retargeting\nadvertising campaign, along with the email campaign, that will be sure to reach\ncustomers who are considering making a purchase.<\/p>\n\n\n\n Not all customers are created equal, and it\u2019s\nimportant you understand that. In the world of eCommerce, you never get to meet\nyour customers, so you want to understand them too.<\/p>\n\n\n\n Some customers will be regular purchasers, and others may sign up for emails and never look at them. <\/p>\n\n\n\n Understanding the differences in customers allows you to focus your resources in different ways. <\/p>\n\n\n\n For instance, you may choose to focus on loyal customers, or you may decide to focus efforts on winning back disengaged customers. <\/p>\n\n\n\n\n
1. Onboarding Customers With A Welcome Email Campaign<\/h3>\n\n\n\n
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2. Post Purchase Campaign<\/a><\/h3>\n\n\n\n
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3. Abandoned Cart Recovery Automation<\/h3>\n\n\n\n
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4. Qualifying Leads <\/h3>\n\n\n\n