{"id":1868,"date":"2020-01-20T22:45:23","date_gmt":"2020-01-20T22:45:23","guid":{"rendered":"http:\/\/michaelleander.me\/?p=1868"},"modified":"2022-06-29T10:37:57","modified_gmt":"2022-06-29T10:37:57","slug":"how-to-set-up-linkedin-ads","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/how-to-set-up-linkedin-ads\/","title":{"rendered":"How To Set Up LinkedIn Ads"},"content":{"rendered":"\n
If you\u2019re looking to expand your business and\nwant an advertising campaign that delivers, it\u2019s time you looked at LinkedIn\nadvertising.<\/p>\n\n\n\n
On LinkedIn, you get access to customers on the world\u2019s biggest business stage. <\/p>\n\n\n\n
Whether you\u2019re looking to increase sales, build a brand, or attract more leads, LinkedIn is an ideal option for your business. Here\u2019s why.<\/p>\n\n\n\n
In 2017, LinkedIn announced<\/a> that it had over 500 million registered users in 200 countries; it has a reported user goal of 3 billion users.<\/p>\n\n\n\n Each month<\/a>, there are 106 million unique users and 40% of users check LinkedIn daily.<\/p>\n\n\n\n That\u2019s a lot of users at your fingertips, and they\u2019re all there with a similar goal in mind \u2013 gaining access to business and career-related information. <\/p>\n\n\n\n They aren\u2019t looking for funny pictures of cats or videos of human stunts. <\/p>\n\n\n\n They are there to read relevant information, so if you provide that information, they are also more likely to share it.<\/p>\n\n\n\n That means it\u2019s the right time for you to add a LinkedIn advertising campaign to your online strategy. You may think of getting\u00a0LinkedIn bots<\/a> for strategizing your online activity.<\/p>\n\n\n\n If you\u2019re new to advertising, or you already have success on Facebook, Twitter or Google, we can help you with your LinkedIn ad campaign. <\/p>\n\n\n\n So let\u2019s take an in-depth look at how to set up LinkedIn ads.<\/p>\n\n\n\n If you\u2019re still debating whether to invest in\nLinkedIn advertising, here are a few more reasons.<\/p>\n\n\n\n If you\u2019re looking for a B2B reach, LinkedIn is the perfect fit. Most of its users are there for business and networking, so you will be targeting professionals. <\/p>\n\n\n\n LinkedIn gives you a quick and effective way to reach users in the business community.<\/p>\n\n\n\n LinkedIn also has a high conversion rate, in large part because its advertising allows for laser-focused targeting. <\/p>\n\n\n\n You can also create different versions of an ad during a campaign and track which ad performs best. <\/p>\n\n\n\n You can then eliminate low-performing ads, which in turn will improve conversion and help the return on your advertising investment.<\/p>\n\n\n\n With LinkedIn, you have two options for\nadvertising:<\/p>\n\n\n\n With Campaign Manager, you\u2019re in charge. You set a budget, choose from options like clicks or impressions, and have the option to halt your ads at any time. <\/p>\n\n\n\n Campaign Manager is an all-in-one platform that supports several advertising formats.<\/p>\n\n\n\n You can also opt for account-managed LinkedIn advertising. With this choice, a dedicated team works with you through the LinkedIn Marketing Partner Program. <\/p>\n\n\n\n Through LinkedIn, you choose from a community of LinkedIn-approved technology and service providers. This will help you save time from doing the work yourself.<\/p>\n\n\n\n LinkedIn offers a variety of advertising\nformats, with different advantages to each format.<\/p>\n\n\n\n Let\u2019s take a quick look at each type of\nadvertisement.<\/p>\n\n\n\n Sponsored Content :<\/strong><\/em> your posts will appear in users\u2019 feeds with their other updates. This is a great option because it gives you the ability to expand your audience by advertising outside the followers you already have. <\/p>\n\n\n\n It also reaches users on multiple types of devices. It appears directly in news feeds so it doesn\u2019t look like an advertisement and it tends to get more attention and better results. <\/p>\n\n\n\n You also get to establish your budget and choose from a cost-per-impression or cost-per-click.<\/p>\n\n\n\n Sponsored InMail<\/strong><\/em> :<\/strong> your content is delivered directly to your audiences\u2019 LinkedIn mailboxes, making this a more personal message than other options. <\/p>\n\n\n\n Messages will only be delivered when members are active on LinkedIn. This means you don\u2019t have to worry about spam blockers or undelivered messages. <\/p>\n\n\n\n However, this option is recommended for those businesses with higher advertising budgets, as it is a higher cost option.<\/p>\n\n\n\n Text Ads<\/strong><\/em> :<\/strong> your posts appear off to the side of the page. They are intended to drive customers to your site as a self-service, pay-per-click campaign. <\/p>\n\n\n\n They are good for a business on a tight budget as you establish your budget and only pay for clicks or impressions. You can also target your audience.<\/p>\n\n\n\n Dynamic Ads<\/strong><\/em> : <\/strong>your ads are targeted to a specific audience using customer data. With this option, you select an audience to target based on skills and interests. <\/p>\n\n\n\n Then a personalized message is created. <\/p>\n\n\n\nWhy LinkedIn Advertising<\/h2>\n\n\n\n
Advertising Options<\/h3>\n\n\n\n
Types of Ads<\/h3>\n\n\n\n