{"id":1871,"date":"2020-01-20T22:51:11","date_gmt":"2020-01-20T22:51:11","guid":{"rendered":"http:\/\/michaelleander.me\/?p=1871"},"modified":"2023-10-02T14:06:54","modified_gmt":"2023-10-02T14:06:54","slug":"the-importance-of-data-in-content-marketing","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/the-importance-of-data-in-content-marketing\/","title":{"rendered":"The Importance of Data in Content Marketing"},"content":{"rendered":"\n

Content marketing is one of the most effective techniques in digital marketing<\/a> and search engine optimization. <\/p>\n\n\n\n

While the Internet can be used to your advantage, if you\u2019re not careful enough, it can also pull you lower against the competition. <\/p>\n\n\n\n

Content marketing is very important, given that you have so much room to expound on and talk about your various products and services. <\/p>\n\n\n\n

You can prove to your audience and target buyers that your business is one that\u2019s worth patronizing.<\/p>\n\n\n\n

But how do you decide which piece of content to create? <\/p>\n\n\n\n

What\u2019s your strategy in choosing the type of approach to implement with each piece of content? <\/p>\n\n\n\n

How do you make sure your content marketing strategy<\/a> is a success?<\/p>\n\n\n\n

If these questions keep you up at night, you\u2019re in the right place. <\/p>\n\n\n\n

In today\u2019s article, we\u2019re going to discuss the one major factor that can provide all the answers and more: data.<\/strong> <\/p>\n\n\n\n

We\u2019ll talk about the impact data has on content marketing strategies and why it\u2019s crucial that you start using it today.<\/p>\n\n\n\n

How Does Data Fit With Content Marketing?<\/strong><\/h2>\n\n\n\n

There\u2019s no denying that marketers need the data provided by specialized platforms, such as Google Analytics (GA). <\/p>\n\n\n\n

However, most content creators fail to see its capabilities because they\u2019re more inclined to believe that the creative side doesn\u2019t mix well with the analytical side. <\/p>\n\n\n\n

This notion is false. Analytics can serve as a strong foundation in determining what types of content you can put out on your website. <\/p>\n\n\n\n

You can liken this to the process of creating an effective marketing resume<\/a>, wherein you must determine which information to include. <\/p>\n\n\n\n

With the right analytics, you\u2019ll have insights as to which posts work best for your site\u2019s visitors, and which were read less. <\/p>\n\n\n\n

That way, you can tweak your future campaigns to include content that\u2019s now proven by your data analytics to be well-accepted by your audience.<\/p>\n\n\n\n

Furthermore, when marketers do use the platform, they don\u2019t exploit its full potential. <\/p>\n\n\n\n

The data is mostly used to measure content effectiveness after it\u2019s been created, published, and promoted via a campaign. <\/p>\n\n\n\n

But the reports, graphs, and other tools offered by the platform can also be used to understand the type of content that should be created for a specific audience.<\/a><\/p>\n\n\n\n

This means that, with the right data, you have the chance to create laser-focused content strategies that will deliver the expected results. <\/p>\n\n\n\n

Creating the Best Content Strategy<\/strong><\/h2>\n\n\n\n

There was a time when the idea of content strategy was foreign to both creators and marketers. <\/p>\n\n\n\n

For creators, the idea of documenting and planning their content ideas throughout a time interval based on data analysis was outrageous. <\/p>\n\n\n\n

Instead, they would rather base their content creation decisions on \u201cgut instinct\u201d, current trends, and what they thought the audience might like.<\/p>\n\n\n\n

While being in constant contact with a certain audience and overall experience do factor in and add value, there\u2019s no way of knowing which piece of content will bring the most traffic and engagement. <\/p>\n\n\n\n

Furthermore, without data, it\u2019s difficult to know why the audience is reacting to a specific piece, so you can replicate the success.<\/p>\n\n\n\n

Data helps creators focus on specific audiences, creating content that attracts and engages readers. <\/p>\n\n\n\n

Without it, most content is created with the intent of reaching the largest possible audience, which is never successful and leads to a waste of time and resources.  <\/p>\n\n\n\n

So, a data-driven approach<\/a> can have a powerful impact on the type of content you create, how you create it, and how you promote it. <\/p>\n\n\n\n

Among others, the right data will:<\/p>\n\n\n\n