EEG is the most accurate and reliable technology for exploring the brain\u2019s response to different irritants. The EEG devices catch the brain\u2019s reaction almost immediately and can give the most advanced picture about the person\u2019s feelings at a certain moment. <\/li><\/ul>\n\n\n\nFacial Expressions <\/h3>\n\n\n\n
This popular neuromarketing technique is also known as facial coding. <\/p>\n\n\n\n
Its core is about interpreting different facial expressions into scientific data about human emotions. <\/p>\n\n\n\n
Many experts describe this technique as reading people\u2019s faces.\u00a0<\/p>\n\n\n\n
The main thing is that feeling various emotions make our faces move in a particular way. For example, anger and joy activate different face muscles. <\/p>\n\n\n\n
These micro-movements might not be really visible but can be detected by special sensors. <\/p>\n\n\n\n
Facial coding is about exploring the subtle reactions of people to a wide range of irritators. Moreover, understanding human emotions also allow predicting their customers\u2019 behavior.\u00a0<\/p>\n\n\n\n
Sensorica <\/h3>\n\n\n\n
Neuromarketing doesn\u2019t stop with investigating people\u2019s faces and brains. Sensory marketing is another branch of neuromarketing you might need to know. <\/p>\n\n\n\n
What is it about?\u00a0<\/p>\n\n\n\n
The key is to explore the human reaction to touches, smells, and sounds. <\/p>\n\n\n\n
For example, what type of music should your customers listen to during shopping to buy more? <\/p>\n\n\n\n
What odors will encourage clients to take more goods at the supermarket? Is vanilla is a perfect odor for bakeries? <\/p>\n\n\n\n
Sensory stimulations are a very powerful tool to predict and manage customers\u2019 behavior.\u00a0<\/p>\n\n\n\n
Neuromarketing is one of the most promising and innovative niches in the field of marketing. It allows understanding the tastes, preferences, and reactions of different people towards various types of stimuli. <\/p>\n\n\n\n
Having detailed info about the responses of your key audience to different ads, logos, smells, and sounds can help professionals create the most effective marketing campaigns in an easy and precise way. <\/p>\n\n\n\n
Many experts also believe that neuromarketing is the most promising niche in marketing as a whole. <\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing is one of the essential parts of rocket launching almost any type of business. More and more new techniques and tools are used to help professionals understand the needs and preferences of their audiences better. But what about using the most innovative marketing tools, like neuromarketing? Discover the most common types of neuromarketing and […]<\/p>\n","protected":false},"author":1,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yst_prominent_words":[154,59,177],"_links":{"self":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts\/2261"}],"collection":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/comments?post=2261"}],"version-history":[{"count":0,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts\/2261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/media\/2262"}],"wp:attachment":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/media?parent=2261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/categories?post=2261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/tags?post=2261"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/yst_prominent_words?post=2261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}