{"id":2722,"date":"2021-09-09T10:52:33","date_gmt":"2021-09-09T10:52:33","guid":{"rendered":"https:\/\/michaelleander.me\/?p=2722"},"modified":"2021-09-09T10:52:33","modified_gmt":"2021-09-09T10:52:33","slug":"running-a-successful-law-firm","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/running-a-successful-law-firm\/","title":{"rendered":"A Complete Guide To Running A Successful Law Firm"},"content":{"rendered":"\n

When it comes to running a company, there are so many different things to think about. <\/p>\n\n\n\n

They include the potential benefits of outsourcing<\/a> or the use of cloud technology and smart software. <\/p>\n\n\n\n

Running a law firm can be especially complex, due to the different specialisms and required levels of expertise.\u00a0<\/p>\n\n\n\n

It may be that you have just set up a law firm and are looking for a handy guide to get you through. <\/p>\n\n\n\n

If that’s the case, this article will provide you with a complete guide to everything you need to consider.<\/p>\n\n\n\n

Do Plenty Of Online Research<\/h2>\n\n\n\n

It’s always wise to study your rivals. This way, you can find out what works for them and use it to your advantage. <\/p>\n\n\n\n

This includes where they market themselves, and what is featured on their websites. <\/p>\n\n\n\n

Also read up on legal tactics, case studies and success stories so you become aware of what’s happening in your specific field.<\/p>\n\n\n\n

Many specialist websites can be a hive of valuable information for law firms. <\/p>\n\n\n\n

You can discover interviews with premier lawyers<\/a> and also view helpful podcasts and articles. <\/p>\n\n\n\n

They can often provide free guidance on things like choosing the right technology for your firm or developing a law office procedures manual. <\/p>\n\n\n\n

If you want to know how to stay ahead of the competition or use social media to research jurors,\u00a0 it’s possible to find the answers on the internet.<\/p>\n\n\n\n

Define Your Niche<\/h2>\n\n\n\n

As you know, the law is both technical and wide-ranging. <\/p>\n\n\n\n

This is why it’s important for a law firm to have an idea of its desired niche, rather than being available to help everyone with their legal problems. <\/p>\n\n\n\n

This will help you identify the type of clients you want and decide how best to serve them. This is important when starting and running any business<\/a>, not just a law firm. <\/p>\n\n\n\n

It may be that you choose to focus on those who’ve sustained personal injuries or been connected to wrongful deaths. <\/p>\n\n\n\n

Alternatively, you may help people with their tax planning, family law, work-related injuries or criminal law. <\/p>\n\n\n\n

The chosen specialism should be where you and your colleagues have the most experience. <\/p>\n\n\n\n

It will also help you narrow down the recruitment process to people who’ve acquired knowledge in the same area.<\/p>\n\n\n\n

Do Plenty Of Networking<\/h2>\n\n\n\n

One of the best ways to ensure you have a successful law firm is by networking. Get out there and meet new people in your area who might be potential clients for your business! <\/p>\n\n\n\n

Networking expands your business opportunities beyond referrals from past clients, friends or family members. <\/p>\n\n\n\n

It also gives you the chance to connect with like-minded professionals who are working towards similar goals. <\/p>\n\n\n\n

By regularly communicating, you can collaborate, and share best practices and mutually beneficial advice. <\/p>\n\n\n\n

It may also be that there are local events you can attend or organizations and forums you can join. <\/p>\n\n\n\n

There are also benefits to be had by sponsoring local events, such as raising awareness and building relationships with other organizations.<\/p>\n\n\n\n

Find A Good Work Location<\/h2>\n\n\n\n

A good work premises is essential for a law firm, especially if you are in the early stages. <\/p>\n\n\n\n

You need to find somewhere that looks professional and that provides easy access (including the physically challenged). <\/p>\n\n\n\n

Accessibility also matters because nobody wants premises that are hard to reach by public transport or that have restricted parking spaces.<\/p>\n\n\n\n

Your clients will prefer somewhere that is highly visible and central, and near the motorway, bus or train links. <\/p>\n\n\n\n

Some clients will want to pop in for a lunchtime chat or drop off important documentation during their lunch breaks. <\/p>\n\n\n\n

If your office is in the middle of nowhere it could cost you their custom.<\/p>\n\n\n\n

Create A Business Plan<\/h2>\n\n\n\n

A business plan<\/a> is a written document that provides an outline for your firm. <\/p>\n\n\n\n

It should include all the essentials, including your objectives (be they six-monthly, yearly, five-yearly or ten-yearly). <\/p>\n\n\n\n

You need to include tangible goals that are measurable at certain time points. <\/p>\n\n\n\n

Your business plan should also set out your company culture and the security and compliance policies.<\/p>\n\n\n\n

Don’t forget to create a disaster recovery plan, in case your workplace is burned down or if you have a power outage or cyber-attack. <\/p>\n\n\n\n

You’ll also need to have regular audits set in place to ensure your company remains compliant. <\/p>\n\n\n\n

The business plan should feed into everyone’s personal objectives, in a way that can be assessed during the appraisal stage. You can use business plans from other law firms as examples, but make sure yours is customized to fit your objectives.<\/p>\n\n\n\n

Invest In Ongoing Courses<\/h2>\n\n\n\n

When running a business in this field, constant learning will be an important factor if you want to remain relevant and successful. <\/p>\n\n\n\n

There will be regular training courses and workshops that your employees need to take. <\/p>\n\n\n\n

This will help keep them up to date on current legislation and ensure that your staff has the right qualifications for dealing with their clients.<\/p>\n\n\n\n

The ongoing training can also be a way for your staff to develop themselves and achieve new certifications. <\/p>\n\n\n\n

They can have the opportunity to deepen their understanding of the law at both state and local levels.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Create A Marketing Strategy<\/h2>\n\n\n\n

It’s absolutely essential that you invest in marketing. This will be the way you ensure that your company’s name comes regularly to people’s minds when they need legal advice or representation. <\/p>\n\n\n\n

Social media marketing and website activities (e.g. regular blogging<\/a> and article writing) can be highly effective to gain new custom. <\/p>\n\n\n\n

You could also consider other more traditional marketing methods such as advertising in popular newspapers or featuring on local billboards.\u00a0<\/p>\n\n\n\n

There’s no point investing money into something that isn’t bringing results. <\/p>\n\n\n\n

Be sure to track your campaigns, therefore, so that you can see where the best marketing efforts are being concentrated.\u00a0<\/p>\n\n\n\n

You are now in possession of a host of information that can focus your activities both now and on an ongoing basis. <\/p>\n\n\n\n

Get to work on your business plan and monitor your activities step by step. <\/p>\n\n\n\n

Before you know it you’ll have established your firm as a viable and profitable company for many years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to running a company, there are so many different things to think about. They include the potential benefits of outsourcing or the use of cloud technology and smart software. Running a law firm can be especially complex, due to the different specialisms and required levels of expertise.\u00a0 It may be that you […]<\/p>\n","protected":false},"author":1,"featured_media":2724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[],"yst_prominent_words":[52,451,207,98,246,177,454,27],"_links":{"self":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts\/2722"}],"collection":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/comments?post=2722"}],"version-history":[{"count":0,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/posts\/2722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/media\/2724"}],"wp:attachment":[{"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/media?parent=2722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/categories?post=2722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/tags?post=2722"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/michaelleander.me\/wp-json\/wp\/v2\/yst_prominent_words?post=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}