{"id":3225,"date":"2021-11-23T11:21:14","date_gmt":"2021-11-23T11:21:14","guid":{"rendered":"https:\/\/michaelleander.me\/?p=3225"},"modified":"2021-11-23T11:26:54","modified_gmt":"2021-11-23T11:26:54","slug":"8-pros-and-cons-of-tv-and-search-advertising","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/8-pros-and-cons-of-tv-and-search-advertising\/","title":{"rendered":"8 Pros And Cons Of TV And Search Advertising"},"content":{"rendered":"\n
Advertising is essential for any business, whether it’s a small business or a large enterprise. <\/p>\n\n\n\n
You can get many benefits from advertising, such as exposure of your new products or services, generating and nurturing organic leads into customers, and keeping your business at the top of the competition. <\/p>\n\n\n\n
However, before you start a marketing campaign, you need to plan and strategize how to execute it carefully. <\/p>\n\n\n\n
There are different types of advertising, such as TV and search advertising. <\/p>\n\n\n\n
Depending on the type of business you operate and the advertising goals, you can choose one among the two or even run advertising campaigns on the two platforms. <\/p>\n\n\n\n
Comparing TV and search advertising<\/a> concerning audience reach, cost, and convenience to your target audience helps you invest wisely in your marketing efforts. <\/p>\n\n\n\n To help you gain more understanding of the two channels of marketing, this article gives you an in-depth comparison of search and TV advertising. <\/p>\n\n\n\n This form of advertising has been around for nearly a century now. Here are some of the advantages and disadvantages of TV advertising <\/p>\n\n\n\n Advertising on this platform definitely will expose your products and services to a wide audience. <\/p>\n\n\n\n If your target audience is the older generation, forty years and above, leveraging TV advertising would be money well invested. <\/p>\n\n\n\n You need to be strategic on the time of the day you want your ads aired. <\/p>\n\n\n\n Advertising when it’s time for news would be better because many people are watching their television. <\/p>\n\n\n\n The senses of sight and sound are always effective in creating a good memory for your audience. <\/p>\n\n\n\n A well-crafted advert can capture the attention of your prospects into getting to know your new product or service. <\/p>\n\n\n\n As a result, ensure that your advert can easily be understood and is unique from other products in the market, especially with your adopted color themes. <\/p>\n\n\n\n Many people tend to shun advertising on television because of the associated high costs. <\/p>\n\n\n\n For instance, an advert that\u2019s 30-sec long can cost you up to about USD$340,000. <\/p>\n\n\n\n This is relatively very expensive, especially if you own a small business or if your business is a startup. <\/p>\n\n\n\n As a result, your competitors who have that big budget end up getting the exposure while your business doesn’t. <\/p>\n\n\n\n Once your advert has been premiered, you have no opportunity to correct it, unlike with the print media. <\/p>\n\n\n\n Correcting an error may mean that you shoot another advert and pay the advertising costs again, which ends up digging into your budget more. <\/p>\n\n\n\n Search advertising refers to using digital marketing strategies such as Google ads<\/a> that appear once your customers search on search engines using certain keywords. <\/p>\n\n\n\n Read below the advantages and disadvantages of search advertising. <\/p>\n\n\n\nTV Advertising <\/strong><\/h2>\n\n\n\n
Pros Of TV Advertising <\/strong><\/h3>\n\n\n\n
Has Extensive Reach <\/strong><\/h4>\n\n\n\n
Combines Sight And Sound <\/strong><\/h4>\n\n\n\n
Cons Of TV Advertising <\/strong><\/h3>\n\n\n\n
It’s Expensive <\/strong><\/h4>\n\n\n\n
Difficult To Correct Errors <\/strong><\/h4>\n\n\n\n
Search Advertising <\/strong><\/h4>\n\n\n\n
Pros Of Search Advertising <\/strong><\/h3>\n\n\n\n