{"id":3554,"date":"2022-02-17T12:19:05","date_gmt":"2022-02-17T12:19:05","guid":{"rendered":"https:\/\/michaelleander.me\/?p=3554"},"modified":"2022-04-15T09:56:15","modified_gmt":"2022-04-15T09:56:15","slug":"how-to-stand-out-on-tiktok","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/how-to-stand-out-on-tiktok\/","title":{"rendered":"TikTok Content: Ways To Stand Out On TikTok In 2022"},"content":{"rendered":"\n

TikTok<\/a> is a video and social media app that started as a simple lip-syncing app. <\/p>\n\n\n\n

Since its global launch in 2017, it has evolved into a full-fledged social media platform with millions of users. <\/p>\n\n\n\n

The number of TikTok users and content is increasing every day. <\/p>\n\n\n\n

And, as you\u2019d expect from one of the most popular apps around the globe, trends are moving FAST.<\/p>\n\n\n\n

Frankly, if you\u2019re not on the cutting edge, then you\u2019re probably already behind the times. <\/p>\n\n\n\n

Viral trends on TikTok<\/a> have been introduced and then beaten to death faster than the length of some YouTube ads.<\/p>\n\n\n\n

There\u2019s a tsunami of content happening on TikTok, and it\u2019s easy to get swept away. <\/p>\n\n\n\n

But like anything, where there\u2019s a massive audience, there are a million ways to make your mark. <\/p>\n\n\n\n

So whether you\u2019re a professional digital marketer or just trying to <\/a>have people watch your content, there are some tactics to stand out on TikTok in 2022, like these famous Tiktokers<\/a>. <\/p>\n\n\n\n

Read on for our complete guide to TikTok, tips and tricks for gaining followers, and video ideas for when the well is running dry.<\/p>\n\n\n\n

What is TikTok and How Does it Work?<\/h2>\n\n\n\n

By now, you likely are at least a little familiar with TikTok. But if you\u2019re just starting on the app (or maybe just want to know more information about the whole phenomenon), this is for you.<\/p>\n\n\n\n

TikTok is a video-sharing social media app available on Android and iOS devices. Technically, you can also use TikTok on a desktop, but it was designed to be used in app form. <\/p>\n\n\n\n

The app was created by ByteDance, a Chinese company that also owns the popular news aggregator Jinri Toutiao. It officially launched outside of China in 2017.<\/p>\n\n\n\n

TikTok has been downloaded over 500 million times and has over 150 million monthly active users. It has become popular because of its easy-to-use interface, variety of filters, and ability to provide entertainment for all ages.<\/p>\n\n\n\n

Users can create a video by selecting one of many filters, adding music from their library or TikTok\u2019s, adding text to their video, and sharing it with their followers.<\/p>\n\n\n\n

Brands looking to reach a younger audience have started using TikTok to market their products and services<\/a>. Companies create short videos that showcase their products or services to promote their brand.<\/p>\n\n\n\n

TikTok for Business<\/a> allows brands to get creative and reach new audiences without going through traditional advertising channels. <\/p>\n\n\n\n

As a result, it has become the perfect tool for companies to reach new customers and engage their fans.<\/p>\n\n\n\n

Understanding TikTok\u2019s Algorithm<\/h3>\n\n\n\n

While TikTok\u2019s basic premise isn\u2019t anything revolutionary (long live Vine!), what has made it such a world-shaking success is its remarkable algorithm. Users have consistently reported TikTok serving them content that was almost spookily tailor-made for them. <\/p>\n\n\n\n

I\u2019ve experienced this phenomenon as well\u2014and no, I\u2019m not saying what the video was. But whereas many algorithms seem to serve users things based on broad categories, TikTok thrives in niches. <\/p>\n\n\n\n

Think of it this way. YouTube might note that you seem to enjoy cat videos. TikTok will have you down as liking videos where Scottish Fold Cats walk in time to house beats. <\/p>\n\n\n\n

The algorithm is so good that TikTok has had to make changes to keep people from seeing the exact same kind of content over and over, creating a self-fulfilling prophecy. <\/p>\n\n\n\n

The exact parameters of TikTok\u2019s algorithm aren\u2019t public knowledge, but we can assume they track pretty much every move you make in the app. This includes the usual suspects (likes, comments, shares) along with more nuanced things like how long you watched a video and when exactly you clicked like or swiped away.<\/p>\n\n\n\n

All this to say, TikTok is a content machine that excels at getting the content people like to them. So, what does that mean for you?<\/p>\n\n\n\n

Finding Your Place in a Crowded Market<\/h2>\n\n\n\n

It can be hard to break into TikTok because so many people are trying to do the same thing as you. <\/p>\n\n\n\n

On a basic level, the best way to stand out on TikTok is by being creative with your content, having fun with it, and putting your personal touch on it. <\/p>\n\n\n\n

Before you get started, focus on your branding<\/strong>. This applies to both individuals and companies using TikTok. Don\u2019t try to be all things to all people here. And this is where TikTok\u2019s algorithm really makes things exciting. <\/p>\n\n\n\n

In fact, when you get down to it, the name of the game is niche content. In 2022, TikTok\u2019s algorithm is only getting smarter, so you\u2019re more likely to have a video connect with someone who relates to it. <\/p>\n\n\n\n

Of course, there is a level where you may be getting a little too niche, but that\u2019s a more challenging place to get to than you\u2019d think. <\/p>\n\n\n\n

These are some practical tips for getting your videos noticed:<\/p>\n\n\n\n