{"id":3606,"date":"2022-03-03T11:15:46","date_gmt":"2022-03-03T11:15:46","guid":{"rendered":"https:\/\/michaelleander.me\/?p=3606"},"modified":"2022-09-09T12:47:24","modified_gmt":"2022-09-09T12:47:24","slug":"6-dos-and-donts-of-email-marketing","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/6-dos-and-donts-of-email-marketing\/","title":{"rendered":"6 Do’s And Don’ts Of Email Marketing\u00a0\ufffc"},"content":{"rendered":"\n

In a nutshell, email marketing refers to the process by which businesses send emails to their existing customer base and potential customers to encourage those recipients to engage in sales-related activities for your business to bring in more income. <\/p>\n\n\n\n

It’s a type of digital marketing<\/a> effort which is proven to be the most effective in today\u2019s modern times. <\/p>\n\n\n\n

For your email marketing campaigns to be considered successful, they have to bring in more sales. <\/p>\n\n\n\n

The recipients should take the suggested action conveyed in the email, such as visiting your website, subscribing to your offers, and purchasing your products. <\/p>\n\n\n\n

Given the power of email marketing, once you start executing it, you should maximize its ability by getting it right consistently. <\/p>\n\n\n\n

If you\u2019re planning to take the leap in engaging your brand through email marketing, you should read more here<\/a> in this brief discussion on some of the dos and don\u2019ts of email marketing. <\/p>\n\n\n\n

The Do\u2019s<\/strong> <\/h2>\n\n\n\n

Do Think About Growing Your List Regularly<\/strong> <\/h3>\n\n\n\n

Two of the main objectives of email marketing are to drive more traffic to your website and to eventually increase your sales. <\/p>\n\n\n\n

Ultimately, your email recipients shouldn\u2019t only be centered to the same recipients over and over again. You have to expand and grow your list regularly, to widen your reach. <\/p>\n\n\n\n

So, make it a point to think about ways and exert more effort to grow your list constantly. <\/p>\n\n\n\n

You can start by using a sign-up form which enables your website visitors to subscribe to updates. <\/p>\n\n\n\n

A sign-up form is through a pop-up on your website, where your visitors can input non-confidential information like your complete name, birth date and e-mail address. <\/p>\n\n\n\n

Do Start With An Intriguing Statement<\/strong> <\/h3>\n\n\n\n

When sending your email messages, you\u2019ll want something that draws attention as soon as your email messages pop up on the receiver\u2019s inbox, they should immediately feel drawn towards opening it. <\/p>\n\n\n\n

Keep in mind that every word counts, and that subject line<\/a> should be intriguing and enticing enough for it to be read. <\/p>\n\n\n\n

Here are a few examples of how this can be achieved: <\/p>\n\n\n\n