{"id":3798,"date":"2022-04-17T11:33:47","date_gmt":"2022-04-17T11:33:47","guid":{"rendered":"https:\/\/michaelleander.me\/?p=3798"},"modified":"2022-08-26T13:33:47","modified_gmt":"2022-08-26T13:33:47","slug":"become-an-amazon-seo-expert","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/become-an-amazon-seo-expert\/","title":{"rendered":"Become an Amazon SEO Expert With These Pro Tips\ufffc"},"content":{"rendered":"\n
Establishing your ecommerce business on the Amazon Marketplace is no small feat, but there are steps you can take to position yourself at the top of your market using search engine optimization and smart digital marketing. <\/p>\n\n\n\n
A crucial component in meeting your sales goals and driving customers to your product listings is partnering with talented Amazon marketing managers like the team at Grow Amazon<\/a>.<\/p>\n\n\n\n To get the most out of your Amazon presence, though, the biggest favor you can do for yourself and your business as an Amazon seller is to learn the ins and outs of Amazon\u2019s search function, SEO tools, keyword research as well as different Amazon functionalities, like Amazon wish lists<\/a>.<\/p>\n\n\n\n You\u2019ve probably used Amazon\u2019s search engine yourself while shopping online\u2014along with the nearly 200 million others<\/a> who visit Amazon.com every month. <\/p>\n\n\n\n But do you know how you arrive at those search results and what goes into getting you there?<\/p>\n\n\n\n Amazon\u2019s most recent algorithm is called A10, and it\u2019s what drives Amazon\u2019s search results, ultimately funneling buyers to product listings. <\/p>\n\n\n\n It\u2019s an update from the old A9, and the way A10 operates puts more power\u2014and more responsibility\u2014into the hands of sellers<\/a> when it comes to ranking factors.<\/p>\n\n\n\n The first way Amazon decides what products to show customers<\/a> first is assessing sales velocity (how fast your products sell on Amazon). <\/p>\n\n\n\n Essentially, this means that the more you sell, the more your products will show up in Amazon searches. <\/p>\n\n\n\n While you can\u2019t immediately change your sales velocity, you can <\/em>have an immediate effect on the other major driver of the algorithm: keywords. <\/p>\n\n\n\n Once you\u2019ve driven customers to your product listing, your goal is to convert their initial interest into a sale. <\/p>\n\n\n\n The way to do that is by offering high-quality product images, a concise and attractive product description, and an overall product page that inspires confidence in Amazon customers.<\/p>\n\n\n\nGet Acquainted With Amazon Searches<\/h2>\n\n\n\n
Laser-Focus Your Keywords<\/h2>\n\n\n\n
Deliver on Your SEO Promises<\/h2>\n\n\n\n