{"id":4368,"date":"2022-07-29T09:29:36","date_gmt":"2022-07-29T09:29:36","guid":{"rendered":"https:\/\/michaelleander.me\/?p=4368"},"modified":"2022-07-29T09:29:38","modified_gmt":"2022-07-29T09:29:38","slug":"can-youtube-still-be-the-next-big-thing-in-marketing","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/can-youtube-still-be-the-next-big-thing-in-marketing\/","title":{"rendered":"Can YouTube Still be the \u2018Next\u2019 Big Thing in Marketing?"},"content":{"rendered":"\n
There\u2019s no doubt that YouTube is a powerful platform. It\u2019s the second most-used search engine in the world, according to Forbes, and it has over 2.6 billion active users each month. <\/p>\n\n\n\n
Needless to say, that\u2019s a lot of potential eyeballs for your brand. <\/p>\n\n\n\n
But many business owners are hesitant to use YouTube as a marketing tool because they think they\u2019re either too late or that YouTube is old news. <\/p>\n\n\n\n
In this article, we\u2019ll dispel that myth and show you how YouTube can still be a major player in your digital marketing strategy. <\/p>\n\n\n\n
We\u2019ll also provide a few tips on using video to advertise your brand, as well as information on using royalty-free music and SFX in your marketing videos. Let\u2019s get started!<\/p>\n\n\n\n
One of the main reasons that you should consider using YouTube as part of your digital marketing strategy is that advertising on the platform is ready to explode. <\/p>\n\n\n\n
YouTube ad spending amounts were $482 million in the first quarter of 2022 alone, and that\u2019s heavily expected to increase. <\/p>\n\n\n\n
In 2021, YouTube\u2019s global revenue topped nearly $29 billion, up 46% from 2020. <\/p>\n\n\n\n
In addition, YouTube has been experimenting with new ad formats that will make it even easier for brands to get their message out in front of potential customers. <\/p>\n\n\n\n
If you\u2019re not advertising on YouTube yet, now is definitely the time to start!<\/p>\n\n\n\n
Not only is advertising on YouTube about to take off, but using video, in general, can be a major boost to your conversions and sales. <\/p>\n\n\n\n
According to HubSpot, including a video on a landing page can increase conversions by 80%. <\/p>\n\n\n\n
And if that\u2019s not sufficient enough to convince you, consider this: after watching a video, 64% of viewers are much more likely to buy a product online.<\/p>\n\n\n\n
Another reason to use YouTube as part of your digital marketing strategy is that it\u2019s great for SEO. <\/p>\n\n\n\n
YouTube is the second largest search engine in the world, so it\u2019s a great way to get your product or service in front of potential customers who are already searching for what you have to offer.<\/p>\n\n\n\n
And since YouTube videos often show up in Google search results (Google owns YouTube, of course), it\u2019s a great way to increase your brand\u2019s visibility on the world\u2019s largest search engine.<\/p>\n\n\n\n
Now that we\u2019ve covered some of the reasons why you should be using YouTube as part of your own digital marketing strategy, let\u2019s talk about how to actually use it. <\/p>\n\n\n\n
One of the great things about YouTube is that it\u2019s very versatile – you can use it to promote just about anything. <\/p>\n\n\n\n
Whether you\u2019re selling a product, service, or just want to build brand awareness, YouTube can help you reach your goals.<\/p>\n\n\n\n
Here are a few ideas to help get you started:<\/p>\n\n\n\n
The possibilities are seemingly endless when it comes to using YouTube as part of your digital marketing strategy. <\/p>\n\n\n\n
Just remember to be creative and always keep your target audience in mind.<\/p>\n\n\n\n
In addition to being a useful platform for advertising and SEO, YouTube is also an excellent way to tell your brand\u2019s story. <\/p>\n\n\n\n
Video is an extremely powerful medium that can help you connect with potential customers on a deeper level. <\/p>\n\n\n\n
And since YouTube is so easy to use, it\u2019s a great way to get started with video marketing, even if you\u2019re not a professional videographer.<\/p>\n\n\n\n
Another best practice we have for you is to use a royalty-free song in your videos. Royalty free music<\/a> is a great way to add professional-sounding background music to your videos without having to worry about copyright infringement. <\/p>\n\n\n\n There are many websites that can offer you royalty-free music, so you\u2019re sure to find something that fits the tone of your video. <\/p>\n\n\n\n Just be sure that you\u2019ve read their terms and conditions before using any music in your videos.<\/p>\n\n\n\nSFX Can Enhance Your Videos<\/strong><\/h2>\n\n\n\n