{"id":4535,"date":"2022-09-28T09:32:03","date_gmt":"2022-09-28T09:32:03","guid":{"rendered":"https:\/\/michaelleander.me\/?p=4535"},"modified":"2022-09-28T09:32:04","modified_gmt":"2022-09-28T09:32:04","slug":"how-to-get-your-content-to-stand-out-from-your-competition","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/how-to-get-your-content-to-stand-out-from-your-competition\/","title":{"rendered":"How to Get Your Content to Stand Out From Your Competition"},"content":{"rendered":"\n
Staying top with content marketing is easy if there are no other competitors in the industry. However, in the ideal situation, you must develop a unique approach to create winning content and win the competition.<\/p>\n\n\n\n
In your quest to stand out in content marketing, personalization is critical. Content creation is the only non-automated marketing strategy, meaning you can make it unique to your brand.<\/p>\n\n\n\n
However, you must understand your market well and understand your brand and the solutions it can offer. So, if you want to stand out among your competitors in content marketing, here are valuable tips.<\/p>\n\n\n\n
Research to learn about your target audience, their wishes, the issues they face daily, their locations, and the channels they use to solve their problems. While you can use competitive analysis to learn your prospects, leveraging customer insights and data could help with personalization strategy.<\/p>\n\n\n\n
The main aim is to know who you are addressing in your content and the kind of content and topics they would appreciate. With these insights and information, you can apply personalization in various channels, formats, and platforms according to your audience\u2019s preferences. In addition, content personalization software<\/a> would be helpful.<\/p>\n\n\n\n While many creators fear taking the less traveled road, it is sometimes the best route when creating new content in the market. If most of your competitors speak the same language, turn a different angle. Getting a good ranking with popular keywords may be challenging.<\/p>\n\n\n\n However, adopting a unique approach will divert more traffic to your content as many prospects will be eager to hear something new. You can address the same issue as everyone else but from a different viewpoint. For instance, when every other business coach concentrates on numbers and metrics, you can choose a lighter approach, like encouragement.<\/p>\n\n\n\nConsider a Contrarian Angle<\/h2>\n\n\n\n
Consider Free Giveaways<\/h2>\n\n\n\n