You can make substantial profits by running a billboard business and getting paid for advertising businesses, companies, and products alike. <\/p>\n\n\n\n
Every business, big or small, needs advertisement and many will choose billboards as a well-tested method. <\/p>\n\n\n\n
Here lies a business opportunity to monetize on selling outdoor advertising space. <\/p>\n\n\n\n
According to the IBS World, billboard advertising is a 6.5-billion-dollar industry.<\/p>\n\n\n\n
A billboard business sells advertising space to businesses and companies on rental services, while it doesn\u2019t only include billboard promotions. <\/p>\n\n\n\n
Billboard advertising may also include promotional material on vehicles and benches.<\/p>\n\n\n\n
If you would like to tap into the potential of billboard advertising, you might be interested in starting your own billboard business. <\/p>\n\n\n\n
We are answering all of your questions and more, with a step-by-step guide on how to start your own billboard advertising business.<\/p>\n\n\n\n
A billboard business is an outdoor advertising business that generates profit by renting advertising space. <\/p>\n\n\n\n
Primarily, billboard businesses make money by selling advertising space to companies and other businesses. <\/p>\n\n\n\n
However, a billboard business can also generate profits by obtaining permits for setting up billboards and buying rental spots and selling these permits to other billboard companies.<\/p>\n\n\n\n
A billboard business also involves advertising on benches and vehicles.<\/p>\n\n\n\n
Profits from running a billboard business greatly vary based on the location, the type, and the number of billboards you have. <\/p>\n\n\n\n
How much can you make also depends on the size of your billboards. <\/p>\n\n\n\n
On average, if you are renting billboards in more isolated areas, you can make around $5,000 per location. <\/p>\n\n\n\n
In case you are advertising in busy locations your advertising space can generate up to $20,000 per location while you eat and sleep. <\/p>\n\n\n\n
Ideally, heavy traffic locations can generate up to $100,000 according to AZ Central.<\/p>\n\n\n\n
Yes, definitely. Based on the numbers and profits, selling advertising space can become your primary source of income, but is a great source of passive income. <\/p>\n\n\n\n
Your involvement in running a billboard business will mostly revolve around talking with your clients and getting permits for setting up billboards and using other types of advertising space, such as benches.<\/p>\n\n\n\n
Although making money selling advertising space does sound easy, starting a billboard business comes with some challenges.<\/p>\n\n\n\n
To get you started on all essentials, to kickstart a billboard business you will need to:<\/p>\n\n\n\n
It seems like there are a lot of steps, so let\u2019s take a deep dive into the matter!<\/p>\n\n\n\n
Before you start, you need to learn the trade and know-how a billboard business is run. One of the skills you will first find necessary is negotiation. <\/p>\n\n\n\n
You will be negotiating with both your clients and landowners, so communication skills are essential.<\/p>\n\n\n\n
It is also a great advantage if you have graphic design skills as you will be able to design ads yourself and create an effective promotion for your clients. <\/p>\n\n\n\n
However, even if you are not skilled with graphic design, you can hire a professional designer.<\/p>\n\n\n\n
To get to know the business, you also need to get familiar with the types of billboards and advertising space you can offer as a billboard business. Here is a list of some of the most popular:<\/p>\n\n\n\n
Classic billboards are targeting both pedestrians and motorized traffic. Classic billboards are also known as bulletins and can be in different sizes. <\/p>\n\n\n\n
These are some of the most common advertising spaces in the billboards business.<\/p>\n\n\n\n
Posters are usually used for local advertisers, so the chances are that small local businesses are likely to use your services through the medium of posters. <\/p>\n\n\n\n
Posters normally come in half the width of classic billboards.<\/p>\n\n\n\n
Vinyl billboards are similar to classic billboards but are brighter than classic bulletins. That is how the color on vinyl billboards looks bright and fresh for longer periods. <\/p>\n\n\n\n
Selling advertising space on vinyl billboards can be one of the top-selling points for your business.<\/p>\n\n\n\n
Painted billboards are a true rarity nowadays, although some advertisers may request them.<\/p>\n\n\n\n
Mobile billboards are very popular and include advertising on vehicles, but also physical billboard constructions that can be easily moved to other locations if necessary.<\/p>\n\n\n\n
You will also need to check what permits and licenses you need to legalize your business, both on local, state, and federal levels. <\/p>\n\n\n\n
We will help you find your way around legal questions in this step-by-step guide.<\/p>\n\n\n\n
After you have followed up with the basics of the trade, you can start researching the market. <\/p>\n\n\n\n
Market research needs to include your competitors as well as the potential profitability of a billboard business in your area. <\/p>\n\n\n\n
Market research is an essential step before starting any business as you can learn how the industry works.<\/p>\n\n\n\n
When researching your competitors, it is important to know how they work and how they promote their business. <\/p>\n\n\n\n
You will also need to look into their offer and pricing, which will help you set up your offer and price plans.<\/p>\n\n\n\n
You will also research the demand for your services in the area where you plan to operate. <\/p>\n\n\n\n
Make sure that there is a healthy demand for outdoor advertising space in comparison to the number of billboard businesses in your area.<\/p>\n\n\n\n
A great part of your market research can be conducted online and via Google searches, analytics, and other tools offered by Google.<\/p>\n\n\n\n
The next thing is choosing a name for your business and registering your company. <\/p>\n\n\n\n
When choosing a name for your business, make sure to pick a name that makes sense for your target industry. <\/p>\n\n\n\n
It is also important for the name to be catchy and easily remembered. That way you\u2019ll be able to create a memorable brand.<\/p>\n\n\n\n
Once you pick the perfect name, you need to legalize your business and make it official. To register your business, you first need to pick the structure. <\/p>\n\n\n\n
You can register your business as one of the following structures:<\/p>\n\n\n\n