{"id":4793,"date":"2022-12-21T13:10:54","date_gmt":"2022-12-21T13:10:54","guid":{"rendered":"https:\/\/michaelleander.me\/?p=4793"},"modified":"2022-12-21T13:11:00","modified_gmt":"2022-12-21T13:11:00","slug":"powerful-tips-for-scaling-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/powerful-tips-for-scaling-your-ecommerce-business\/","title":{"rendered":"Powerful Tips for Scaling Your Ecommerce Business"},"content":{"rendered":"\n
Starting an ecommerce business can be an exciting and challenging venture.<\/p>\n\n\n\n
While many factors contribute to the success of an online store, there are tried and true strategies that can help grow your ecommerce business<\/a> to nauseous heights.<\/p>\n\n\n\n That\u2019s what we will cover in this guide.<\/p>\n\n\n\n Whether you’re just starting or looking to take your ecommerce business to the next level, these tips will help you reach your goals and achieve long-term success.<\/p>\n\n\n\n Free shipping is a tried and tested shipping strategy for small <\/a>businesses\u2014it can be a significant incentive for customers to purchase.<\/p>\n\n\n\n In a survey conducted by Epsilon, 63% of online shoppers said that free shipping was the number one incentive to shop online more often.<\/p>\n\n\n\n Even if your ecommerce business is relatively new in your industry, offering free shipping can help you compete with other, more established retailers.<\/p>\n\n\n\n Other benefits of offering free shipping are:<\/p>\n\n\n\n Consider adding new or related products to your inventory to appeal to a broader range of customers.<\/p>\n\n\n\n Diversifying product line help mitigate risks. If you only offer a few products and one of them becomes unpopular or goes out of style, it could have a catastrophic impact on your business.<\/p>\n\n\n\n Diversifying helps spread out the risks, making your ecommerce more resilient.<\/p>\n\n\n\n What\u2019s more, diversifying helps you stand out from your competitors. If your competitors only offer one type of product, yet you offer several products that complement each other, purchasing your brand becomes an even more attractive prospect for your audience.<\/p>\n\n\n\n For example, if you\u2019re selling skincare products, you can also offer haircare, makeup, or other body care products. That way, when your customers shop for skincare products, they won\u2019t have to visit a different store to buy other body care products. Your ecommerce business becomes a one-stop-shop for people looking for healthcare products.<\/p>\n\n\n\n If you want to avoid needless headaches and costly firefighting, then be insanely meticulous about who you hire.<\/p>\n\n\n\n According to a study by the Workforce Solutions Group, companies with a strong employee selection process experience 50% lower turnover and 35% higher productivity compared to companies with a weak selection process.<\/p>\n\n\n\n The 50% lower turnover and a 35% increase in productivity should give you a solid mental picture of what your company will enjoy and miss out on if you hire the wrong people.<\/p>\n\n\n\n1. Offer free shipping<\/h2>\n\n\n\n
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2. Diversify your product line<\/h2>\n\n\n\n
3. Put a premium on hiring the right people<\/h2>\n\n\n\n