{"id":4868,"date":"2023-01-31T13:09:57","date_gmt":"2023-01-31T13:09:57","guid":{"rendered":"https:\/\/michaelleander.me\/?p=4868"},"modified":"2023-04-18T15:35:17","modified_gmt":"2023-04-18T15:35:17","slug":"how-pharmaceutical-businesses-can-reach-more-clients-in-the-tech-age","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/how-pharmaceutical-businesses-can-reach-more-clients-in-the-tech-age\/","title":{"rendered":"How Pharmaceutical Businesses Can Reach More Clients in the Tech Age"},"content":{"rendered":"\n
There are over 2,600 brand-name pharmaceutical manufacturing businesses in the United States, and that number is ever-growing. If you own a pharmaceutical business, you need to find a way to stand out so you can reach more clients. <\/p>\n\n\n\n
With all of the available technology, it\u2019s easier than ever to connect with people, but the stiff competition makes it difficult to get a leg up. How can you market your business and products in the tech age? <\/p>\n\n\n\n
We\u2019re here to talk about it. Read on to learn all about how pharmaceutical businesses can start reaching new clients today.<\/p>\n\n\n\n
Who are you trying to target with your marketing campaign? Too many businesses make the mistake of trying to target anyone and everyone, but this is actually a huge mistake. You\u2019re casting too wide of a net, and while that might mean that you get more leads, a smaller percentage of those leads will be useful to you.<\/p>\n\n\n\n
Are you targeting patients or doctors? If you\u2019re targeting doctors, what types of doctors make the most sense to target? If you\u2019re targeting patients, what age group are you focusing on?<\/p>\n\n\n\n
Narrowing your focus and establishing a clear target audience will make it easier for you to establish goals and formulate a solid digital marketing plan. <\/p>\n\n\n\n
SMART goals are essential regardless of how you plan on marketing your business. But what does SMART stand for? There\u2019s some variation in what each letter means, but in general, SMART stands for:<\/p>\n\n\n\n
SMART goals will help you narrow your focus and start tracking whether or not you\u2019re actually achieving the results you\u2019re hoping for. When your goals are too vague, it\u2019s difficult to actually make any noticeable progress. <\/p>\n\n\n\n
Additionally, by implementing pharma business development strategies<\/a> with SMART goals, companies\u00a0can\u00a0ensure that they are making measurable progress toward their goals and staying ahead of\u00a0the\u00a0competition.<\/p>\n\n\n\n A non-smart goal sounds something like \u201cWe want to get more clients by the end of the year.\u201d It\u2019s obvious that you want more clients, but how are you getting them? How many more do you want?<\/p>\n\n\n\n To make the goal \u201csmarter,\u201d you\u2019d change it to something like \u201cWe want to use a social media strategy to attract 15% more clients by the end of this fiscal quarter.\u201d You can easily track that progress, it\u2019s not too unrealistic (depending on your current situation), and it\u2019s timely. <\/p>\n\n\n\n Do you use social media for your brand? There are many different types of digital marketing<\/a>, and right now, social media marketing is one of the top players in the game. <\/p>\n\n\n\n Social media is essential when it comes to marketing in 2023. You want to establish a presence on at least one of the most popular social media platforms. But which one should you choose?<\/p>\n\n\n\nEstablish a Social Media Presence<\/h2>\n\n\n\n