{"id":4874,"date":"2023-02-02T09:25:13","date_gmt":"2023-02-02T09:25:13","guid":{"rendered":"https:\/\/michaelleander.me\/?p=4874"},"modified":"2023-09-30T13:28:29","modified_gmt":"2023-09-30T13:28:29","slug":"9-ways-a-strong-digital-strategy-can-help-your-business","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/9-ways-a-strong-digital-strategy-can-help-your-business\/","title":{"rendered":"9 Ways a Strong Digital Strategy Can Help Your Business"},"content":{"rendered":"\n
A strong digital strategy can benefit your business in a multitude of ways. Most experts define digital strategies as multifaceted approaches to expanding businesses online. Typical strategies would involve things like social media marketing, search engine optimization, and even online security.<\/p>\n\n\n\n
Having a strategy in place will make it easier to outline and then create clear pathways to achieving your strategic goals. Without previous experience in digital expansion, however, it is unlikely you will be able to create one for yourself.<\/p>\n\n\n\n
This post will tell you everything you need to know to make creating your own strategy easier:<\/p>\n\n\n\n
Your main priority as a business owner should be improving the quality of your customers\u2019 experiences interacting with you. A digital strategy can help you to do this. In an article titled \u2018Digital Transformation Consulting at the Core<\/a>\u2019, digital strategies enable you to learn about your customers and increase positive encounters with them. An effective way to gauge the quality of customer experiences is to ask them to leave feedback by filling out online forms<\/a> or answering calls or texts from your customer support team. Incentivise feedback by offering discount codes to customers who engage. Never offer discounts of more than 5-10% as this can devalue your brand.<\/p>\n\n\n\n Cybersecurity has never been more relevant. Sophisticated criminal gangs target businesses on a daily basis. The European Union\u2019s security chief recently compared the internet to the American Old West, calling it lawless and unsafe. A carefully thought-through digital strategy will cover cybersecurity. You would not leave the door to a brick-and-mortar business open overnight so do not leave your website open to cyber criminals. Invest in anti-viral software and VPNs for all of your business devices.<\/p>\n\n\n\n Unless businesses make concerted efforts to attract new audiences<\/a> then they will eventually collapse and die. No business is sustainable if new customers are not being constantly generated. Social media has made attracting consumers easier than ever. It is possible to communicate with them on one-on-one bases, thanks to platforms like Instagram and Facebook. Creating a page for yourself on social media also enables you to sell products, since most platforms give businesses the opportunity to open virtual stores. Carefully select a social media platform and find one that is popular among your business\u2019s key demographics.<\/p>\n\n\n\n Advertising and marketing are two very important factors to consider when developing a digital strategy<\/a>. Very few people utilize business directories anymore. Instead, consumers turn to search engines to find the products and services that they need. Advertising and marketing will be integral components of any digital strategy. Unless you are an expert in marketing, however, it is unlikely you will be able to manage your business\u2019s marketing efforts yourself. Most experts recommend hiring professional support. Online marketing bureau<\/a> will take your business\u2019s marketing efforts to the next level.<\/p>\n\n\n\n There are more people using the internet right now than ever before in history<\/a>. Studies indicate that during the pandemic 82% of adults 65 and older began using the internet more to get in touch with loved ones. Many of these individuals are now hooked. Younger people have started using technology much more too. Developing an online strategy will give you easy access to all of these people, making building a larger audience much easier for you to do.<\/p>\n\n\n\nEnsuring Business Protection<\/h2>\n\n\n\n
Attracting New Audiences<\/h2>\n\n\n\n
More Effective Advertising<\/h2>\n\n\n\n
More Internet Users<\/h2>\n\n\n\n