{"id":4949,"date":"2023-03-20T15:10:55","date_gmt":"2023-03-20T15:10:55","guid":{"rendered":"https:\/\/michaelleander.me\/?p=4949"},"modified":"2023-03-20T15:11:02","modified_gmt":"2023-03-20T15:11:02","slug":"top-product-photography-tips","status":"publish","type":"post","link":"https:\/\/michaelleander.me\/top-product-photography-tips\/","title":{"rendered":"The Art of Product Photography: Tips and Tricks for Showcasing Your Products"},"content":{"rendered":"\n

The e-commerce industry has seen record growth every year since 2020. With brand popularity exploding across social media platforms, the competition for consumer attention has never been fiercer. But with the right aesthetics and content strategy, marketing your products<\/a> can be easy.<\/p>\n\n\n\n

Most of the social media platforms in use today lean heavily in favor of visual content. Even Twitter, a text-based content platform, shows that pictures and videos get the highest levels of engagement.<\/p>\n\n\n\n

Consumers love visual content because it immediately draws them in and connects them to the product in question. Brands need to create high resolution, brand-adjacent product photography campaigns that meet the expectations of consumers and generate more online sales. Today, we\u2019ll learn how.<\/p>\n\n\n\n

7 Tips For Showcasing Your Products On Social Media<\/strong><\/p>\n\n\n\n

Product photography is all about utilizing light, color, composition, and style to capture the attention of consumers and encourage them to want to buy the product.<\/p>\n\n\n\n

Making something look as desirable as possible is the ultimate goal here, and when executed well, can result in significantly improved sales, conversions, customer loyalty, and more website traffic<\/a>. <\/p>\n\n\n\n

So, how do you make your products look their best? Browse through these seven tips.<\/p>\n\n\n\n

1.<\/strong>   Invest in high-quality camera equipment<\/strong><\/p>\n\n\n\n

Great product photography starts with the tools you use. Quality camera equipment is essential for producing clean, professional, high-resolution images that catch consumers\u2019 attention mid-scroll and get them interested in what\u2019s on offer. <\/p>\n\n\n\n

Some of the basic pieces of camera equipment you need for a product shoot include a camera, tripod, lens, computer, flash gun, light stand, reflector, and backdrop. However, this list can be adjusted depending on the budget and scale of your business. <\/p>\n\n\n\n

2.<\/strong>   Work closely with content creators and social media managers<\/strong><\/p>\n\n\n\n

Content creators are creative professionals who develop digital material for brands to upload on their social media accounts. Social media managers strategize and coordinate content plans and campaigns in order to increase a brand\u2019s engagement<\/a>. <\/p>\n\n\n\n

Product photographers should work closely alongside the people who fill these two roles to gain a better idea of the overarching aesthetic, style, and objective of the product images. <\/p>\n\n\n\n

3.<\/strong>   Use natural light<\/strong><\/p>\n\n\n\n

Natural light is widely considered the best and most flattering light <\/a>to take photographs in. It\u2019s clearer, brighter, and creates a tangible sense of reality that consumers tend to prefer for lifestyle products. <\/p>\n\n\n\n

However, it\u2019s not always possible to work with this unpredictable element. Many product photographers stick to studio (artificial) light in order to have more control over the shoot timing and setting. But aiming for the organic look and feel of natural light will help your products appear more attractive. <\/p>\n\n\n\n

4.<\/strong>   Edit on professional software<\/strong><\/p>\n\n\n\n

The editing phase of product photography is just as important as the shooting phase. It\u2019s at this point that you\u2019ll make all your final decisions and refine the image to make it as Insta-worthy as possible. <\/p>\n\n\n\n

But great photography editing requires professional software. And fortunately, these programs are more accessible than ever before. You can find both paid and free photo editing programs online that contain all the digital tools you need to tweak your product photographs to perfection.  <\/p>\n\n\n\n

5. Experiment with different angles<\/strong><\/p>\n\n\n\n

Variety is the spice of life. Consumers are exposed to a vast array of content types every day, so your product photography needs to find ways of standing out amongst the crowd. One of the ways to do that is to play around with different angles and vantage points, such as:  <\/strong><\/p>\n\n\n\n