Navigating the world of Amazon can be tricky for sellers, especially when it comes to understanding and adhering to the platform’s labeling requirements. Properly labeling products is essential not just for compliance, but also to ensure a smooth and efficient supply chain. In this article, we’ll explore the key aspects of Amazon’s labeling requirements, with a focus on barcodes, packaging guidelines, and Fulfilled By Amazon (FBA) specifics.<\/p>\n\n\n\n
Understanding Amazon’s barcode system is crucial for sellers, as it serves as a unique identifier for each product. Failing to label products correctly can lead to delays, additional costs, and even suspension of selling privileges. Additionally, we’ll discuss the packaging and labeling guidelines to ensure that your products not only comply with Amazon’s requirements but also reach customers in the best possible condition.<\/p>\n\n\n\n
When selling products on Amazon, it\u2019s essential to understand and comply with their barcode requirements. These barcodes play a crucial role in product identification, inventory management, and sales tracking. This section will cover four main types of barcodes used internationally: UPC, EAN, JAN, and ISBN.<\/p>\n\n\n\n
UPC (Universal Product Code)<\/strong> is the most common barcode format in the United States and Canada. It uses a 12-digit numeric code in two groups of six digits, which is generated according to the GS1 standards. Each barcode is unique, and the first six digits indicate the company prefix.<\/p>\n\n\n\n If you’re selling a product in the US or Canada, it’s essential to obtain a valid UPC for your product. Please note that purchasing UPCs from third-party sources is not recommended by Amazon, as it might lead to issues with listing your products.<\/p>\n\n\n\n EAN (European Article Number)<\/strong> is a 13-digit barcode system predominantly used in Europe, and it\u2019s similar to the UPC. The EAN follows GS1 standards and features a 13-digit number, with the first two to three digits representing the country code.<\/p>\n\n\n\n As a seller on Amazon, you must have an EAN if you plan to sell your products in Europe and other countries that use this barcode format.<\/p>\n\n\n\n JAN (Japanese Article Number)<\/strong> is another barcode system that follows the GS1 standard. It\u2019s a 13-digit barcode format specifically designed for products sold in Japan. The first two digits (45 or 49) indicate that the product is from Japan.<\/p>\n\n\n\n For Amazon sellers who intend to sell their products in Japan, a JAN is required to list and identify products correctly.<\/p>\n\n\n\n ISBN (International Standard Book Number)<\/strong> is a unique numeric identifier for books, audiobooks, and other book-related products. The ISBN is a 13-digit code, and its format has been standardized by the International ISBN Agency.<\/p>\n\n\n\n Authors and publishers selling on Amazon must ensure that their books have a valid ISBN, which is crucial for managing inventory and sales tracking in the platform.<\/p>\n\n\n\n By ensuring your product has the right barcode type (UPC, EAN, JAN, or ISBN), you are adhering to Amazon’s labeling requirements and simplifying the listing and inventory management process.<\/p>\n\n\n\n When selling products on Amazon using Fulfillment by Amazon (FBA), it is essential to understand and comply with Amazon’s labeling requirements. Proper labeling ensures efficient inventory management, accurate order fulfillment, and a positive customer experience.<\/p>\n\n\n\n An Amazon Standard Identification Number (ASIN) is a unique identifier assigned by Amazon to all products listed on its marketplace. Each ASIN is a unique 10-character code that identifies a specific product, making it easy to track and manage. Sellers need to ensure that their products have the correct ASINs to prevent mislabeled items and potential errors in the fulfillment process.<\/p>\n\n\n\n A Stock Keeping Unit (SKU) is a unique code sellers create and assign to each product they sell on Amazon. SKUs are crucial for inventory management and tracking product performance. Each SKU should be scannable, enabling Amazon fulfillment centers to quickly process items as they are received. Amazon recommends using a combination of letters and numbers for SKUs, and they should be printed clearly on product labels or barcode labels.<\/p>\n\n\n\n An FBA seller must provide an Amazon Fulfillment Network Stock Keeping Unit (FNSKU) barcode label for each product they send to Amazon fulfillment centers. The FNSKU is a unique identifier for each item in the FBA inventory and links the product to the seller’s account.<\/p>\n\n\n\n Amazon requires FNSKU labels to be scannable and clearly printed on either the product label or the manufacturer barcodes. Case packs should be labeled with FNSKU barcodes to ensure efficient handling and tracking within the fulfillment center.<\/p>\n\n\n\n Here are some key points to remember when labeling with FNSKUs:<\/p>\n\n\n\n By meeting Amazon’s labeling requirements for ASIN, SKU, and FNSKU, sellers can efficiently manage their inventory, streamline the fulfillment process, and provide a positive experience for customers on the Amazon marketplace.<\/p>\n\n\n\n To ensure efficiency and customer satisfaction, it is essential that all products sold on Amazon meet specific packaging standards. The goals of these packaging requirements are to maximize transparency, minimize counterfeit, and provide smooth handling in fulfillment centers.<\/p>\n\n\n\n General Packaging Guidelines<\/strong>:<\/p>\n\n\n\n Proper labeling is critical for smooth handling and processing of the products in Amazon’s fulfillment centers. Labels need to be scannable and easy to read. Below are the label placement requirements for products sold on Amazon:<\/p>\n\n\n\nEAN<\/h3>\n\n\n\n
JAN<\/h3>\n\n\n\n
ISBN<\/h3>\n\n\n\n
Amazon Labeling Requirements<\/h2>\n\n\n\n
ASIN<\/h3>\n\n\n\n
SKU<\/h3>\n\n\n\n
Important SKU Considerations<\/th> <\/th><\/tr><\/thead> Code Format<\/strong><\/td> Combination of letters and numbers<\/td><\/tr> Scannable<\/strong><\/td> Yes<\/td><\/tr> Location<\/strong><\/td> Printed on product labels or barcode labels<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n FNSKU<\/h3>\n\n\n\n
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Packaging and Labeling Guidelines<\/h2>\n\n\n\n
Product Packaging<\/h3>\n\n\n\n
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Label Placement Requirements<\/h3>\n\n\n\n