SMS messaging was first used in 1992, but it’s still in high demand today and is one of the most reliable modes of communication. Today, small, medium or large businesses utilize the power of text messaging.
Choosing the right SMS service provider is one of the most critical steps in launching a successful SMS campaign. However, while there are plenty of providers to choose from, they are not all the same. Unfortunately, a low-quality provider may cost you time and money without delivering the return on investment (ROI) you need to experience. Here are five key aspects to consider when selecting an SMS provider for your business.
- Cost of the service
Cost is one of the most important factors to consider when choosing an SMS service provider. SMS technology is, by design, a cheap and simple way to send messages, meaning high pricing must also reflect this. Reliable providers are open about the costs involved with getting an SMS service. Make sure to ask as many questions as possible when comparing different providers. These should include bulk prices, knowledge of operating costs, and price per SMS.
- Ease of integration
Ensure your Vendor’s SMS API documentations are extensive and straightforward. The API should be easy to integrate with all your business’s existing network applications, such as the CRM system, mobile apps, ERP, sales management tools, and social messengers. This makes sending and receiving messages smooth since you can manage everything from a single interface. With API integration, you can monitor every message’s delivery and engagement status.
- Analytics and reporting
The ability to show comprehensive analytics on the service is an essential feature of any content delivery system. Details such as when messages were sent, how many didn’t deliver, how many were read, and how many clients replied to the messages are all crucial. This will help you plan and tailor your messages accordingly, including knowing whether a certain offer or announcement does better with your market.
- Scalability and ease of use
Scalability is another essential aspect to consider since it ensures that you only pay for the required services and features. You should be able to start from the bottom and then scale up your SMS marketing effort as your business grows without compensating for all features during your early stages of growth.
In addition, you need to consider the ease of use. Consider how simple it is to create custom SMS messages and how easy it is to segment your audience. Look for an SMS service provider that allows you to try before you buy and ensure their platform is easy to use. This will save you time and money and ensure fewer setbacks when initiating a campaign.
- 24/7 support and customer service
A trusted and professional SMS gateway provider will have a specialized team to offer support and advice on your SMS campaign 24/7. Choose a provider that can provide constant customer support and help steer your campaigns throughout the day. Having a 24/7 customer support team means that queries or issues can be answered and fixed quickly without delay to your SMS campaigns.
There is a lot to consider when choosing an SMS service provider, but in the end, you will relax and reach out to your client with ease. These essential tips will help you choose the best SMS provider for your business communication needs.