Innovative, carefully designed and manufactured packaging products are important in building a positive and recognisable brand image, as well as in increasing sales. Thanks to modern packaging systems, you can create packaging that increases the product’s popularity on the market, its durability, and functionality. Every packaging manufacturer currently has at its disposal technologies and solutions that make it easier to adapt specific packaging to customer needs, and very often replace cardboard packaging if they are not possible to use for a specific product.
- Packaging manufacturer—what are the stages of creating packaging?
- Understanding of technologies used in packaging production
- What packaging machines are needed for production?
- Why is it worth investing in modern technology and packaging quality?
Packaging manufacturer—what are the stages of creating packaging?
Packaging are industrial products manufactured according to the customer’s needs and expectations. Design of products consists of several stages.
The first one concerns the creation of the design and development of the concept. It must be consistent with the vision of the company and brand. At this stage, it is necessary to ensure the ergonomics of the packaging, estimate its costs, rely on marketing research and ensure safety when using the packaging. Depending on the project created by graphic designers, you also need to decide what materials and method it will be produced from.
The second stage enables the development of packaging documentation and the creation of a 3D model. Printing a sample packaging is the best way for the customer to familiarise themselves with its functionality and test its quality. Thanks to the possibility of testing, the number of errors that could occur when using the packaging is significantly reduced. This would mean additional costs. Thanks to prototyping, they can be avoided or significantly reduced.
Each design and documentation approved by a customer and packaging manufacturer is forwarded to the department responsible for moulds production. The moulds are reusable and used in packaging production for many years.
The final stage is the production of high-quality packaging and its delivery to the customer.
Understanding of technologies used in packaging production
Advanced technologies significantly increase production efficiency and cut down production time to a minimum. They also contribute to cost reduction. Thanks to this, any business, even a small company, can decide to make such an investment and implement advanced solutions enabling further development.
One of the mentioned technologies is Blow Moulding. This method enables the production of high-quality packaging that is used in the food industry and cosmetics industry. Therefore, they must meet the highest standards. This forming facilitates the production of packaging of various shapes. They consist of several layers of plastic, making them very durable and resistant to damage.
The manufacture may also offer Multilayer Blowing production. Such packaging is very resistant to deformation and separates the contents of the container from the external environment.
The third method is View-Stripe Blow Moulding. It enables the production of packaging with a translucent vertical line. It allows you to know how much product is still in the package.
Injection Moulding is also a very popular process. This technique increases speed of production and repeatability of cycles, which takes into account the details of the packaging and its high efficiency. Such packaging is also recyclable. It is possible to grind them and use the entire raw material in re-production. Injection moulding also enables the production of any shapes, thanks to which the packaging is tailored to the specific needs of customers.
Another technology is Bi-component injection. This method is used in the production of two-colour caps or caps consisting of different raw materials.
ISBM technology for the production of light PET bottles enables the creation of light and transparent packaging. Most often, packaging for window cleaners and shampoos is produced in this way.
What packaging machines are needed for production?
Large, advanced packaging machines are needed to produce packaging tailored to customer needs. For example, numerical machines, EDM machines, CNC grinders and surface grinders are crucial. It is also necessary to have advanced software and computers to be able to prototype high-quality packaging.
Why is it worth investing in modern technology and packaging quality?
Technologically advanced facilities and equipment enables the production of the highest quality and safe packaging. At the same time, it helps reduce production costs and the time needed to produce one batch.
In addition, high-quality packaging is increasingly recyclable, and the raw materials used are much more durable than paper.
Individual packaging designs allow the brand to stand out from the competition. The best packaging solutions can also be patented. Thanks to carefully designed packaging (which is an indispensable part of a product), the value of the product increases, and it is better perceived by customers. Production capabilities also make it easier to scale your business and expand your brand with products in new packaging that will still be consistent with brand image.