Packaging has a huge effect on the success of your eCommerce business. It doesn’t matter how great your product is, if you don’t package it well, people will be less likely to buy it.
So what does good packaging look like?
This blog post discusses different types of packaging and why they are important for successful eCommerce sales.
Protect The Product
You might think that this is obvious, but it’s a lot more complicated than you would expect.
Not only does the packaging need to hold up your products while they’re being shipped and kept in storage, but it also needs to be strong enough that people aren’t afraid of breaking any pieces when removing them from the package.
And if something happens to break during shipping or handling, good packaging makes sure nothing else gets damaged in the process.
You can buy a case erecting machine to avoid clunking, clattering, knocking, slamming, fiddling, fixing, and finessing.
There are so many different types of material used for packaging these days – everything from paperboard boxes to plastic trays depending on what type of item you are shipping along with bubble wrap, peanuts, and tissue papers for fragile items like glassware.
If you have electronics or other small parts, you may want to consider molded pulp trays.
This is important because it demonstrates that the company cares about its products and wants them to arrive at their destination undamaged.
This means fewer returns for your eCommerce business which will eventually lead to increased sales from happy customers who know they can trust your packaging!
Communicate Important Information
It’s very common for people to purchase items online and then receive them in the mail without any type of packaging material besides a shipping label stuck on top.
This means that your customer won’t know how much it weighs, what room it takes up, or where to find all the necessary pieces they need after opening their package unless you spell out those details somewhere on the outside of your box.
This is especially true if we’re talking about boxed sets; every part needs to be included inside!
If someone opens their product and finds missing parts, they could return them which will end up costing you time and money – not good news at all!
You want customers to feel like they can trust your brand as well as your product. So if you’re proud of how well-made it is, for example, make sure that the outside packaging reflects that!
This will help to build customer loyalty and increase sales when customers are more likely to stick with companies they know do a good job in every aspect of their business.
It Should Represent The Company
After reading about how important it is to build customer loyalty with packaging, you might be wondering what this has to do with branding your company.
And that’s a great question! You want everything associated with your eCommerce business – including its products and even parts of the package itself – to reflect on the same values as your logo does.
People who are browsing through product images online will often notice small details like these so they can get an idea of what kind of image you’re trying to convey before making their selection.
If something looks cheap or unsophisticated compared to other brands, chances are people are going to look elsewhere for more attractive options that better match up with their style preferences!
You Can Save Money With Reusable Packaging
We’ve already talked about how important it is to consider the cost of everything when you’re designing your packaging, but we didn’t mention that there are ways to cut down on these costs and still provide a good product for customers!
A great example would be using flexible plastic containers instead of boxes or paperboard cartons if you don’t mind getting creative in certain situations.
Not only will this help you lower costs associated with shipping while making sure that shipments arrive safe and sound without added expense, but they also have the possibility of being used again which means less waste all around!
This makes them eco-friendly as well – an excellent way to improve upon what was already considered one of the most effective marketing strategies for eCommerce businesses.
Easy To Open
One of the final things you want to consider when designing your eCommerce packaging is how easily it can be opened by a customer who isn’t familiar with any special tricks or tools that may make this process easier for them!
While there are some situations where having something in cartons makes sense, in many other cases, people just need a box they can break into without using scissors and tape all over everything – especially if their product includes fragile parts like glassware again.
This will help reduce costs associated with returns due to damaged goods while also making sure that customers have access to every part included so they don’t feel cheated out of anything from what was originally advertised before.
Make The Product Easy To Store
As you’ve probably guessed by now, having nicely designed eBay packaging is important for more than just making sure that customers are satisfied with their purchase!
You can save them money on storage options later down the road if they’re able to keep it all together in one place without any issues because of what was originally included inside.
For example, instead of ordering something online and then immediately throwing away or recycling your box once it arrives at your doorstep, try asking yourself whether or not this could be used again first before deciding so you don’t have extra clutter lying around when there’s no reason for it anymore!
This might even help encourage people who prefer shopping online over other methods since they’ll know every purchase they make won’t require them to throw away extra packaging as soon as it arrives or worry about finding a place to keep everything.
The above points are just the tip of the iceberg when it comes to understanding why packaging is important, but they’re some great starting points if you feel like you need help with this aspect of your design.
Not only will these things improve sales as well as customer satisfaction rates, but it’ll also show people around the world what kind of company you truly care about being!