Marketing Your Skateboarding Shop & Brand

Do you want to grow your skateboarding business?

One of the main factors in the success of your shop and brand is how well you market it.

Identify who your target audience is so that you can direct your marketing efforts to this group.

Learn to effectively market your skateboard shop so you can build your customer base and increase profits. 

Create & Give Out Custom Merch

Merchandise with your logo and brand name on it is one of the most effective ways to market your business.

The more people see your brand the greater awareness there is about it.

Getting your merchandise into the hands of your customers will lead to brand recognition in your target market.

You can find lots of companies that will help you design and produce custom merch to give to potential customers.

Custom clothing like t-shirts, hoodies, and hats are great ways to advertise your brand.

Print-on-demand businesses will accept work on a per-order basis, which means you don’t need a minimum number of orders to get started.

In addition to custom clothing, you can also have custom grip tapes created. Patches for clothing or bags and stickers for helmets are another great way to market your brand.

Once you have your merchandise in hand, you need to give it away to customers.

You can do this in a few ways.

With smaller, less expensive items like stickers, you can give these to customers as a thank-you when they make a purchase from your store.

Customers will appreciate the gift and hopefully display it so other people will see your brand.

For more expensive merchandise, like a hoodie or hat, try doing a giveaway contest.

You can have customers enter to win by filling out a short form when they’re in your store.

Customers can also enter on your website or social media pages. Giveaways are a good way to promote your business and help build brand recognition.

Use Social Media

Your skateboard shop will gain more business if you are promoting it on social media.

Consider developing a business page for your shop on the most popular social media platforms. 

Instagram, Facebook, and Twitter are commonly used for marketing purposes. Pinterest, Reddit, and TikTok are other places you can advertise your business.

Having a YouTube channel for your shop is another way to market your brand.

Use your social media pages to provide information about your products and services to customers.

Be sure to include an overview of what your skateboard shop offers, pricing information, and how customers can reach you.

Make use of the analytics that each social media platform provides.

These can give you valuable information about your customers.

Data may include demographic information about your followers, days and times that people go to your page, and which posts are the most popular.

Post on your social media pages frequently to ensure your followers are continually seeing content about your brand.

The ideas for posts are endless and include highlighting specific products, frequently asked questions, profiles of staff, and upcoming promotions.

Create a Website

Having a website for your skateboard shop is necessary for customers to find and interact with your business.

You can create a website or choose to outsource this task to someone else. 

If you want to make your own, there are plenty of website builders to choose from, many of which are free.

Check out WordPress, Elementor, or Wix to design your skateboard shop website.

Having a website not only increases awareness of your brand, but also gives customers another place to purchase products.

Online shopping continues to increase in popularity, so consider providing a shopping portal on your site.

Your website is a great place to provide in-depth descriptions of the products you sell.

Include plenty of photos, including close-ups and images of your products in action. Also post prices of your products, including any shipping fees.

Have a page dedicated to frequently asked questions. When creating this information, reflect on what customers have asked in the past and what you think is important for people to know.

Customers will appreciate being able to easily find these answers about your products and services.

You can include related information on your website such as tips on how to maintain your skateboard.

A map and directions to your store can be handy for customers.

Also, consider a section that profiles the history of your store and who your owners and employees are.

Contact information should be easy to find on your website. Include your physical address, phone number, and email address.

You can also add a form so that customers can contact you directly through your website.

Attend Skateboarding Events

Being present at skateboarding events is one of the best ways to draw attention to your business.

Your target market is going to be in attendance, you just need to show up and stand out!

Busy events are a great opportunity to introduce people to your brand and build your business.

If there are many other shops at the events you attend, you’ll need to differentiate yourself from the competition.

Consider what it is that makes your shop and your brand unique and communicate that at the event.

Provide opportunities at skateboarding events for customers to purchase your merchandise.

This includes having a variety of merchandise on-site as well as business cards with your website on them so people can purchase items later.

Consider providing demonstrations at skateboarding events.

This could be something as simple as showing attendees how to remove and replace grip tape.

You could also demo different skateboarding techniques. Anything that engages people with your brand is a plus!

Up Your Skateboarding Brand!

Opportunities to promote your skateboarding shop abound! You’ll want to make use of all of the marketing techniques available to you including in-person and online.

Focus on what makes your brand unique and valuable. Marketing your shop is an ongoing task that will produce increased demand for your brand.