Have you only just stumbled across the legendary Twitter and want to know what it is all about? Are you new to Twitter and looking to start your very own account but have no idea how to go about doing this?
Over the years, social media has grown incredibly and now reaches billions of people across multiple different platforms around. Social media has become incredibly popular over the years because of the fact that it is fun and easy to use.
It is also convenient, right at our fingertips, and great for entertainment.
Twitter is one of the most popular social media platforms around and has been available to users for around 15 years now.
It is a place where celebrities gather, businesses and brands market to their audience, and individuals come to find entertainment.
There is so much that one can do on Twitter, and here is everything you need to know about it before you get started.
Engagement is key
Whether you have a business that you are marketing on Twitter, or just someone looking to find success on the platform, something that you need to be paying attention to is engagement.
A lot of people tend to measure their success by the number of followers they have, and this is not the wrong thing to do because a great following is the backbone of a great account.
Have you ever wondered how some people seem to have thousands of followers on Twitter? They might be using a growth service such as Twesocial, which allows you to buy Twitter followers.
These services automate the process of gaining more followers. Services like these are much cheaper than buying an ad or having someone else manually follow other users for you.
However, when measuring success, you should do this by seeing how much engagement you receive.
If you have a new account and don’t seem to be getting much engagement, this could be because you aren’t reaching enough people. One of the best ways to increase your engagement is by engaging too.
This means that you should try engaging with another account through the multiple channels that Twitter offers such as direct messaging, liking, sharing, commenting, and more.
Hashtags are needed
one tool that is incredibly useful across the board, especially when it comes to brand awareness and growing your account, is hashtags. Essentially, these are keywords that you link in your content following a pound sign.
These hashtags are an amazing way to reach so many more people that are beyond those who just follow you.
Hashtags are incredibly important when it comes to growing your account, however, relevant hashtags are something that one needs to pay attention to.
If you are not using hashtags that are relevant to your content, you won’t be able to reach the right audience and therefore gain no benefit from them.
Although Twitter started as a microblogging style site or app, where you could just post worded tweets with limited characters, it is now a lot more than that and even offers for users to post visuals in their content such as videos, photos, and gifs.
Research shows that posts containing visuals receive far more engagement than those that don’t, and this is because these visual posts are eye-catching, as opposed to just worded tweets which are easy to miss.
Posting photos and videos not only takes up more space but also adds a pop of colour into the timeline which is easy to see and far more entertaining.
Public or private?
Twitter offers users the option to change their account to a private one, which means that they can decide who they will let follow them. A private account has both pros and cons.
For those who are individuals just looking for some fun and entertainment and want to share things with only their following, then a private account is the way to go.
It protects you from strangers and lets you avoid unwanted conversations. However, you can’t become successful on the app this way.
As a business or brand, if you are looking to grow and gain brand awareness, then a public account is the way to go.
Not only can anyone see your content, but it is a lot easier for your content to go viral and for you to grow as a business. However, this comes with the risk of unwanted attention or haters.
Both have their pros and cons, and it is up to you to decide what you want.