Few can deny the importance of holidays. They are often celebrations of history-altering events, providing us with ample opportunity to see just how far we’ve got.
Moreover, they can serve as a perfect time for a blissful reunion with friends and family. But for your eCommerce business, it is also a period when much profit can be gained.
Many holidays are naturally associated with gift-giving. After all, people visiting their loved ones shouldn’t come empty-handed, and even a symbolic present will be seen as a nice gesture.
This, of course, means a spike in online orders — something your business shouldn’t sleep on. It would be good to increase your conversion rate during such times to maximize the gains.
For this purpose, we’ve prepared a list of tips you can use to increase your eCommerce business’ conversion rate during holidays, including offering bundled promotions, using ad retargeting, offering free shipping, and instilling a sense of urgency in your customers. Read on and learn what to do to maximize your holiday conversion rate!
Offer Bundled Promotions
One of the best ways to increase sales during holidays is by offering bundled promotions. If you’re selling themed clothing or accessories that become popular during holidays, consider bundling them in a single promotion bundle instead of making them available separately. This way, you won’t only increase your sales but also improve the overall value of your products. Furthermore, you can even offer discounts on these bundled promotions to entice more customers to buy them.
Show your clients how much they can gain by engaging with your brand. Thanks to it, they will be more likely to help your organization thrive in the future (e.g., by backing up your fundraising campaign or purchasing products exclusively from your website).
Use Holiday Themes on Your Website
Even though you might have a general theme for your website, such as a blue color scheme, it would be reasonable to have another separate holiday theme. For example, consider using a winter theme on your website if you’re selling winter clothes. Following the same principle, use a Christmas theme if you sell Christmas goods. The idea here is that your visitors will know what type of goods you sell and will be more inclined to order goods from you.
Naturally, it does not mean you should abandon your general theme throughout the year. It is still essential to promote goods from other categories. However, during holidays, it would be better to emphasize your main product category. This way, you can increase your conversion rate by making it easier for your customers to order the goods they wish to purchase.
Set Up an Ad Retargeting Campaign
Ad retargeting is one of the most effective ways to increase your conversions during holidays. With it, you can advertise your products to people who have already visited your website before.
It is done by placing a small piece of code on your website that tracks the users’ activities, making the ads appear whenever they visit other websites. It reminds them of your website and products. This way, you don’t need to waste money on new advertising campaigns, saving cash and increasing the chances of someone clicking on your ad.
However, creating ads that don’t annoy the customers is crucial. You might want to keep the design simple and uncluttered, with a strong emphasis on quality images. Also, make sure that the retargeting doesn’t scare away your customers by showing them too many ads.
Develop a Free International Shipping Program
One of the most common mistakes eCommerce businesses make during holidays is not offering free shipping across the globe. It can be a significant turn-off for potential customers from other countries.
By offering free shipping to everyone, you’ll not only increase your conversion rate but also encourage global trade by giving local customers access to your products without having to pay additional shipping costs.
Create Urgency Through Sale Time Limits
Creating urgency through limited-time offers is also a fantastic way to increase your holiday conversion rate. All you need to do is set up a time limit for your sale and announce it loudly through different channels — email marketing, social media sites, etc.
When people see how quickly the sale is ending, they’ll rush to place their orders before it ends — increasing your sales in the process. Still, it is crucial that you actually stick with the time limits you set. Otherwise, you might end up hurting your customer’s trust in you and lose out on future sales!
Offer a Buy Now, Pay Later Option
Finally, if none of these methods seem to work for you or simply don’t apply to your business model, consider offering a buy now, pay later option. It will allow all those who wish to order during holidays but have trouble paying immediately due to any reason (such as lack of cash) to do business with you, further increasing your number of conversions.
As you can see, there are many ways to increase your conversion rate during holidays. Whether through a holiday theme for your website, bundled promotions, free shipping, or exclusive offers, there’s definitely a way for your business to improve its conversions during this season. All you need to do is try the tips we mentioned and see which methods work best for your business.
Once you figure out the most beneficial practices, use them to their maximum potential and enjoy the advantages they provide. With commitment and a little bit of patience, you can create a winning strategy that will take your business to the top. Good luck!