Amazon reviews can make or break your business. Nobody likes to face the consequences and impact of negative reviews. That’s why you need to know how to edit your negative Amazon reviews.
If you take a look at any Amazon product listing, you are probably gonna see it has at least one negative review.
Amazon is a huge marketplace that offers services like no other place on the entire world wide web. It has plenty of options for Amazon sellers and is widely contributing to sellers in their mission to optimize and run their businesses through Aamzon platform.
It also has a firm set of policies that you must oblige. Negative reviews could be a consideration for a suspension of your Amazon sellers account, therefore, you will to watch out for these and make sure you have a quick reaction.
Also, negative reviews can drag your sales into the mud. Even one 1-star review can cost you a lot of sales, so you need to be prepared to take action.
What Can You Do?
First of all, start by analyzing the negative review that you got. What does it say? Where does it come from? Is it truthful, honest and accurate?
Negative Amazon reviews can be a huge help as well. If you can see people complaining about the quality or functionality of your product, it might be a good time to do a quality control, and make sure you are actually producing something people are happy to purchase.
However, sometimes your product may be perfect for a bunch of customers, but fail to please those who had different expectations.
These are some of the things you can do to edit your Amazon reviews.
Getting a negative amazon review is no reason to panic. Take a deep breath, relax and start reading the review. First things to look at are:
- Does this review come from a buyer or a competitor of mine? It’s not strange for competition to try and sunk your product, so be prepared for that to happen.
- Why is this buyer unsatisfied?
- Is there anything in the review that’s against Amazon’s Terms of Service?
Report the Review to Amazon
There will be cases where buyers will be mentioning issues that are outside of your control like delayed shipping or box being worn out. Make sure you report these kind of reviews, and Amazon will happily remove them from your product listing.
Also, any use of dirty words is against Amazon’s TOS, so you are free to report that as well, and you have a 100% chance of getting it removed.
As mentioned earlier, competitors often leave bad reviews on your product listing to try and sink your product sales, and this is obviously against the rules.
The issue with this one is that it’s extremely hard to prove, unless you have some evidence, therefore removing such review has a low chance of succeeding.
Most of the time, however, a review will actually be a buyer’s review, so let’s see what we can do about that.
Contact the buyer
As Amazon doesn’t provide buyer’s personal information like their email, you will need to resort to third party apps and software that are built to extract this kind of info. This is not a 100% bulletproof method of finding an email and dealing with it, but there’s a chance you will be able to succeed at it anyway.
If you contact the buyer, try to be positive, uplifting and help find out more on how you can help their experience with your product. Bribing them is against the rules, but Amazon sellers often take a chance to send another product for free as an apology to the customer, and ask them to consider replacing a 1-star negative reviews due to the fact it can damage your reputation.
Often, people will realize that manufacturing mistakes happen, and if you do what’s in your power to remedy that, they will be happy to change their review.
Deal With It Publically
Most people would think that ignoring the review is more effective than actually responding and dealing with it. But that only shows to other potential buyers that what the review says is true and you are avoiding it as you don’t have anything to say.
If the review is truthful, try to remedy damage by apologizing, and promising to resolve the issue with the product, and that you are happy to send a replacement.
Communication With Customers 101
There are a couple of tips we must share on how to communicate with customers, so you don’t get suspended or damage your reputation.
- Never try to insult or argue with the customer. Remember, customer is always right.
- Don’t force the customer to change the review. This will get you suspended really quickly.
- Don’t offer bribes or compensation to change the review. A lot of sellers send gifts of apologies, but that shouldn’t be seen as an incentive or you will be suspended.
- While dealing with a customer, be respectful, polite and friendly.
- As mentioned earlier, try to let customers know how important positive reviews are to your business. If they realize that consequences to your business are huge, they are likely to change their review or remove it.
Here’s a great guide that will teach you everything about running an Amazon FBA business.
I hope I have managed to help you better understand how to deal and remove negative Amazon reviews.